Think
Like A
challenger
A digital transformation consultancy + delivery partner that creates tomorrow’s market leaders
Who are Equator
To lead in tomorrow’s digital world, you need action today. Equator is guided by data, driven by design, and powered by technology to create experiences and platforms that quickly unlock digital value.
With over 25 years of expertise, we don’t just plan transformation—we deliver it. It’s about building sustainable, evolving tech, teams, and business models that keep you ahead. The future won’t wait - so let's take on tomorrow together.
Don't fight the old, build the new
digital transformation services
We have the right people at hand to define, design and deliver transformative experiences for businesses of all stages of digital maturity.
Strategic Consulting
Insights and expertise that accelerate growth
Beyond strategy—we deliver measurable results through AI-accelerated decision-making, automation, and data-driven approaches that drive commercial growth and future-proof your business.
- Digital Transformation Roadmaps
- CX & Service Design
- AI, Data & Automation
- Digital Due Diligence
- Digital Transformation Audits
Data & AI
Turning data insight into decisive advantage
Transform data into strategic advantage with end-to-end solutions that predict trends, optimise operations, and create personalised experiences through AI-driven analytics and intelligent automation
- Advisory Services & Data Governance
- Enterprise Data Platforms & BI Solutions
- AI & Data Science
- Advanced Analytics
- Intelligent Automation
Design
Transformational human-centred thinking
Create digital experiences that increase conversions and deliver ROI through rapid testing and iteration, transforming ideas into revenue-generating products optimised for engagement and growth.
- UX & product design
- Service design & blueprinting
- Rapid prototyping & testing
- User research & validation
- Conversion-focused design
Growth & Optimisation
Maximising every digital opportunity
Convert visitors into loyal customers by combining AI-powered personalisation with people-centred change management, building internal capability whilst increasing revenue, engagement, and customer retention.
- Performance Marketing & Personalisation
- CRO & Digital Product Optimisation
- AI-driven Customer Insights
- People-centred Change
- Organisational Change Management
Managed services
Proactive support that never sleeps
Ensure 24/7 optimised performance with our proactive, AI-accelerated approach to cloud management, DevOps automation, security monitoring, and IT operations that maximise resilience and efficiency.
- Cloud & infrastructure management
- DevOps & continuous delivery
- Security & compliance monitoring
- AI & automation for IT operations
- Proactive system optimisation
Tech & Engineering
Enterprise-level Robustness. Challenger-level agility
Engineer scalable, high-performance platforms with full-stack development, AI-supported data engineering, and secure cloud-native architectures that deliver measurable business impact with minimal risk.
- Full-stack Development & Digital Platforms
- AI & Data Engineering
- Secure API & Headless Architectures
- Cloud-native & Serverless Solutions
- Tech Modernisation
Insights that transform all types of business
Industries & Case Studies
It’s never been more critical to keep pace with ever-evolving expectations. Our in-house team has the sector experience, audience insights and understanding of pain points to bring the right ideas to the table.
Private Equity
Few Digital Transformation Consultancies can claim the level of expertise in Private Equity as Equator. From comprehensive Digital Due Diligence to full-service consultancy, we assist portfolio companies to digitise, transform and innovate to exceed strategic objectives. How can we create value for you?
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Wealth Management
We have created strategies, services and agile start-ups for major wealth management companies. These brands choose us for expertise that enables them to transform. Our knowledge of the sector makes us friction-free and fast-moving.
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Healthcare
From hospitals to healthcare services, pharmaceuticals to private healthcare, fitness to Fitbits, we empower healthcare, wellness and fitness brands with digital capabilities. More insight, better patient care, greater efficiencies and superior service - all driven by digital transformation.
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B2B
In the broad sphere of B2B, we help professional, commercial, engineering and logistics business modernise, digitise and build profitable transformation, helping improve efficiencies, deliver better service and become more agile.
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Insurance
We take the risk out of digital transformation in the insurance sector. We work across every line; health, pet, personal, commercial and specialist and have built client relationships that go beyond a decade. We've got you covered.
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Banking
Supporting some of the biggest banks, building societies and challenger brands in the UK and overseas, Equator has the acumen to digitally transform the entire banking landscape. From strategy to solution, marketing to middleware, we deliver for banking brands everywhere.
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Travel & Leisure
Over 100 travel & leisure brands have chosen Equator in the last 20 years. We know the sector inside out and have designed, developed, branded and marketed for hotels, cruises, travel agencies, holiday parks and more.
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Property
Whether you are a housebuilder, a housing association, estate or letting agent or commercial property business, we have the in-house expertise that will help you bring intelligent property services to life and market them profitably.
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Retail & Consumer
Retail and consumer goods have never been as fast-moving. And we're helping consumer-facing brands stay ahead. From fashion to food, cars to consumer services, we know how to deliver consumer appeal and make the tills ring.
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Technology
Technology businesses have a challenging task to stay ahead. Often the customer gets lost in the race to stay contemporary. We help technology businesses in multiple sectors from telecoms to aerospace deliver contemporary customer-focused solutions that are always future-proof.
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Energy & Utilities
From energy retail to networks, digital-first to distribution, water and telecoms, we help energy & utility brands shine. We have built for big six brands, helped launch challenger brands and created solutions for smart home and energy tech.
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Silver Partner
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Platinum Partner
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Gold Partner
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Premier Partner
Silver Partner
Silver Partner
Partnerships
Working with the best
To enhance our exceptional experiences, accelerate delivery times and maximise value, we work with digital leaders that support our vision of creating the businesses of tomorrow.
Opinions, Insights & Research
Thinking
Opinion Paper
From Protect and Pay to Predict and Prevent
Explore how AI and digital transformation are reshaping the insurance landscape. This paper examines strategies for transitioning from reactive protection to proactive prevention, optimising data usage, and balancing automation with human interaction.
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Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
Maximising M&A Value
Explore how Digital Transformation maximises M&A value by building scalable ‘landing zones’ that support buy-and-build strategies. Learn seven essential steps to drive growth, achieve operational synergies, and future-proof acquisitions through streamlined processes, customer-focused experiences, and technology integration for sustained success.
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Opinion Paper
Above & Beyond Your Consumer Duty
This opinion paper is designed to help businesses strike a balance between meeting Consumer Duty requirements and adapting to evolving customer expectations, and doing it all without strangling growth or profit margins.
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Opinion Paper
To ERP or not to ERP
High-growth PE-backed businesses have several growth drivers, including operational efficiency, digital transformation, M&A, talent, and leadership. The effectiveness of these drivers depends on the business's maturity in each of these areas. This paper aims to assist businesses in navigating between the challenge of choosing between ERP implementation and a data abstraction layer.
Learn MoreJust a few of the businesses we've helped transform
Clients
