How we enable insurance brands to take on tomorrow
Insurance industry challenges
Designing the insurance products of tomorrow
Our strategists co-create with creatives and technologists to vision and deliver the insurance products of tomorrow. Our service design services use an evidence-based approach to create digital insurance products and experiences.
From Agria Pet to AXA, Vitality to Virgin Money, our service design expertise has realised transitions to digital-first products, massively improved funnel conversions and revenue growth in every project.
De-risking enterprise CMS migrations for insurance brands
The decision to migrate CMS' is a significant decision for all insurance brands. We de-risk this with our technology-agnostic approach. As an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum and Sitefinity Partner, we can consult on platform choice and implement your project.
We have migrated and implemented CMS' for numerous insurance clients including Umbraco for AgriaPet, Health-on-line, Sun Life and Golden Charter, Sitecore for Vitality and migrated the entire AXA estate from Teamsite to Episerver.
Making SEO work in a saturated search landscape
Relevance, content, code, links, speed and a lot more. There is so much to consider when optimising your insurance website. You can trust our expert search engine optimisation team to get you maximum visibility in Google in the UK and abroad.
We have delivered front-page ranking for critical products for dozens of AXA businesses (Health, Business, Individual, Wealth and Group) as well as supported Vitality, Health-on-line and others with cost-effective, compliant search strategies.
Strategy & Consulting
Digitally transforming the entire insurance process
Real digital transformation is an investment in the future. Our strategic consulting services work with brands to develop future-focused thinking that goes far beyond simple websites, quote & buy journeys or apps.
Our services have helped develop a WOM digital proposition for Health-On-Line, realise evolved audience segmentation for AXA Health and re-platforming Vitality to ensure they can all take on tomorrow.
Increasing sales and retention with customer-centred simplicity
In a highly commoditised industry, selling a complex insurance product to a confused or indifferent audience often hinges on the simplicity of the digital user experience.
Having innovated for the world's leading insurance brands, like AXA and Vitality, our experts understand how to streamline the UX to differentiate brands, sell value and deliver significant incremental growth.
Cut-through insurance content in a challenging sector
Getting social engagement on insurance does not need to be hard, it just takes creative minds who understand the sector and really understand the customer. Our content marketing strategists understand how to maximise your content's value across paid, owned, earned and shared media.
We worked with AXA Business Insurance to build shareable and highly engaging video, blog, infographic and interactive content that won multiple awards. Let us build your content strategy and the returns and cost savings will speak for themselves.
Some of our work that's transforming the insurance sector
Insurance: Transformation case studies
Breathing life into legacy systems
Vitality: Health & life insurance
How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.
Golden Charter: Funeral insurance
Planning for the inevitable, made easy
We transformed the digital experience, driving leads and revenue while maintaining a caring and respectful tone for a sensitive subject.Learn more
Agria: Pet insurance
Helping a heritage brand grow
Agria works with owners, vets, breeders and rehoming organisations to provide award-winning lifetime pet cover.Learn more
AXA Business Insurance
Working hard for hard-working businesses
We transformed how AXA engages with B2B audiencesLearn more
AXA PPP Healthcare
A thorough diagnosis for AXA PPP Healthcare
Our platform migration for this leading health insurer transformed the customer experience, driving online sales in the UK and internationallyLearn more
We redrew the map in online health insurance
Challenged to create the best quote-and-buy tool in the market, Equator took a long, hard look at how people search and evaluate health insurance products online. The result was a paradigm shift for the industry.Learn more
Transforming insurance for 20 years
Showcase insurance clients
We are proud to have many long-standing relationships with businesses of all types in the insurance sector. For these brands, we've created transformational strategies, game-changing digital services and even built entirely new businesses.