Transforming the insurance sector across every line
Insurance sectors
Health insurance
Driving direct leads, building trust and delivering lifetime value for AXA, Vitality, Health-on-line and more.
Pet insurance
Building brands, growing direct acquisition and lowering CPA for Agria and RSPCA Pet insurance.
Personal lines
Car, home, life, critical illness and beyond. We know how to drive sales of all personal insurance lines.
Commercial lines
Van, indemnity, small business and liability. We know commercial insurance, and we've delivered for AXA commercial lines for over eight years.
Specialist insurance
From satellite insurance for Beazley to funeral plan insurance for Golden Charter, we build digital strategies that convert.
Our Insurance Credentials
Download our full insurance credentials and see how we can transform your brand.
How we enable insurance brands to take on tomorrow
Insurance industry challenges
Service Design
Designing the insurance products of tomorrow
Our strategists co-create with creatives and technologists to vision and deliver the insurance products of tomorrow. Our service design services use an evidence-based approach to create digital insurance products and experiences.
From Agria Pet to AXA, Vitality to Virgin Money, our service design expertise has realised transitions to digital-first products, massively improved funnel conversions and revenue growth in every project.
Engineering
De-risking enterprise CMS migrations for insurance brands
The decision to migrate CMS' is a significant decision for all insurance brands. We de-risk this with our technology-agnostic approach. As an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum and Sitefinity Partner, we can consult on platform choice and implement your project.
We have migrated and implemented CMS' for numerous insurance clients including Umbraco for AgriaPet, Health-on-line, Sun Life and Golden Charter, Sitecore for Vitality and migrated the entire AXA estate from Teamsite to Episerver.
Connected Marketing
Making SEO work in a saturated search landscape
Relevance, content, code, links, speed and a lot more. There is so much to consider when optimising your insurance website. You can trust our expert search engine optimisation team to get you maximum visibility in Google in the UK and abroad.
We have delivered front-page ranking for critical products for dozens of AXA businesses (Health, Business, Individual, Wealth and Group) as well as supported Vitality, Health-on-line and others with cost-effective, compliant search strategies.
Strategy & Consulting
Digitally transforming the entire insurance process
Real digital transformation is an investment in the future. Our strategic consulting services work with brands to develop future-focused thinking that goes far beyond simple websites, quote & buy journeys or apps.
Our services have helped develop a WOM digital proposition for Health-On-Line, realise evolved audience segmentation for AXA Health and re-platforming Vitality to ensure they can all take on tomorrow.
User Experience
Increasing sales and retention with customer-centred simplicity
In a highly commoditised industry, selling a complex insurance product to a confused or indifferent audience often hinges on the simplicity of the digital user experience.
Having innovated for the world's leading insurance brands, like AXA and Vitality, our experts understand how to streamline the UX to differentiate brands, sell value and deliver significant incremental growth.
Content Strategy
Cut-through insurance content in a challenging sector
Getting social engagement on insurance does not need to be hard, it just takes creative minds who understand the sector and really understand the customer. Our content marketing strategists understand how to maximise your content's value across paid, owned, earned and shared media.
We worked with AXA Business Insurance to build shareable and highly engaging video, blog, infographic and interactive content that won multiple awards. Let us build your content strategy and the returns and cost savings will speak for themselves.
Some of our work that's transforming the insurance sector
Insurance: Transformation case studies
Breathing life into legacy systems
Vitality: Health & life insurance
How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.
Golden Charter: Funeral insurance
Planning for the inevitable, made easy
We transformed the digital experience, driving leads and revenue while maintaining a caring and respectful tone for a sensitive subject.
Learn more
Agria: Pet insurance
Helping a heritage brand grow
Agria works with owners, vets, breeders and rehoming organisations to provide award-winning lifetime pet cover.
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AXA Business Insurance
Working hard for hard-working businesses
We transformed how AXA engages with B2B audiences
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AXA PPP Healthcare
A thorough diagnosis for AXA PPP Healthcare
Our platform migration for this leading health insurer transformed the customer experience, driving online sales in the UK and internationally
Learn more
Health-on-line
We redrew the map in online health insurance
Challenged to create the best quote-and-buy tool in the market, Equator took a long, hard look at how people search and evaluate health insurance products online. The result was a paradigm shift for the industry.
Learn more
Age Co
Building a better shop window for a leading senior brand
How we added significant value to the commercial wing of UK's largest charity for older people with a better branded online experience.
Learn moreFinancial services thought leadership and analysis
Insurance sector reports and webinars
Published in Finance Digest, May 2021
Beyond Apps and iPads
Our Chief Growth Officer, Garry Hamilton, looks at the digital evolution shift in the financial sector.
Read more
Financial Services Webinar - April 16, 2020
Insurance & COVID-19
How the COVID-19 crisis could define the future of insurance products and how digital readiness could keep you in front.
Watch Now
Financial Services Webinar - March 31, 2020
Fight or Flight Webinar
Martin Jordan, Equator's Innovation & Insight Director, looked at what brands should be doing to survive the COVID-19 pandemic.
Watch Now
Lessons from the 2008 crash
Fight or Flight Report
With the COVID-19 pandemic, we are living through one of the most significant global crises in fifty years. Read our report on what brands should be doing.
Read Report
Transforming insurance for 20 years
Showcase insurance clients
We are proud to have many long-standing relationships with businesses of all types in the insurance sector. For these brands, we've created transformational strategies, game-changing digital services and even built entirely new businesses.