Transforming the insurance sector across every line
Insurance sectors
Health insurance
Driving direct leads, building trust and delivering lifetime value for AXA, Vitality, Health-on-line and more.
Pet insurance
Building brands, growing direct acquisition and lowering CPA for Agria and RSPCA Pet insurance.
Personal lines
Car, home, life, critical illness and beyond. We know how to drive sales of all personal insurance lines.
Commercial lines
Van, indemnity, small business and liability. We know commercial insurance, and we've delivered for AXA commercial lines for over eight years.
Specialist insurance
From satellite insurance for Beazley to funeral plan insurance for Golden Charter, we build digital strategies that convert.
Reinsurance & Brokers
Deliver the operational efficiencies and digital experiences your clients desire to build stronger relationships.
Our Insurance Credentials
Download our full insurance credentials and see how we can transform your brand.
How we enable insurance brands to take on tomorrow
Insurance industry challenges
Strategy & Consulting
Digitally transforming the entire insurance process
Real digital transformation is an investment in the future. Our strategy & consulting experts work with brands to develop future-focused thinking that goes far beyond simple websites, quote & buy journeys or apps.
Our services have helped develop a WOM digital proposition for Health-On-Line, realise evolved audience segmentation for AXA Health and re-platforming Vitality to ensure they can all take on tomorrow.
Service Design
Designing the insurance products of tomorrow
Our strategists co-create with creatives and technologists to vision and deliver the insurance products of tomorrow. Our service design experts use an evidence-based approach to create digital insurance products and experiences.
From Agria Pet to AXA, Vitality to Virgin Money, we have realised transitions to digital-first products, massively improved funnel conversions and revenue growth in every project.
Production & Engineering
De-risking enterprise CMS & DXP migrations for Insurance brands
Migrating CMS or DXP is a significant decision for all insurance brands. We de-risk this with our technology-agnostic approach. As an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum and Sitefinity Partner, we can consult on platform choice and implement your project.
We have migrated and implemented platforms for numerous insurance clients including Umbraco for AgriaPet, Health-on-line, Sun Life and Golden Charter, Sitecore for Vitality and migrated the entire AXA estate from Teamsite to Episerver.
Integrated Marketing
Making SEO work in a saturated search landscape
Relevance, content, code, links, speed and a lot more. There is so much to consider when optimising your digital insurance experience. You can trust our expert search engine optimisation team to get you maximum visibility in Google in the UK and abroad.
We have delivered front-page ranking for critical products for dozens of AXA businesses (Health, Business, Individual, Wealth and Group) as well as supported Vitality, Health-on-line and others with cost-effective, compliant search strategies.
Experience Design
Increasing sales and retention with customer-centred simplicity
In a highly commoditised industry, selling a complex insurance product to a confused or indifferent audience often hinges on the simplicity of the digital customer experience.
Having innovated for the world's leading insurance brands, like AXA and Vitality, our experts understand how to streamline the UX to differentiate brands, sell value and deliver significant incremental growth.
Brand & Content
Cut-through insurance content in a challenging sector
Getting social engagement on insurance does not need to be hard, it just takes creative minds who understand the sector and really understand the customer. Our content marketing experts understand how to maximise your content's value across paid, owned, earned and shared media.
We worked with AXA Business Insurance to build shareable and highly engaging video, blog, infographic and interactive content that won multiple awards. Let us build strategy and creative that brings your story to life. The returns and cost savings will speak for themselves.
Some of our work that's transforming the insurance sector
Insurance: Transformation case studies
Breathing life into legacy systems
Vitality: Health & life insurance
How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.
Opinions, Insights & Research
Insurance
Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
Learn More
Opinion Paper
From Protect and Pay to Predict and Prevent
Explore how AI and digital transformation are reshaping the insurance landscape. This paper examines strategies for transitioning from reactive protection to proactive prevention, optimising data usage, and balancing automation with human interaction.
Learn More
Opinion Paper
Driving Innovation with a Pragmatic Approach to AI
Our panel of experts discusses the transformative shift from traditional insurance methods to innovative strategies driven by intelligent data and advanced personalisation. Discover how these cutting-edge technologies are reshaping the insurance landscape—predicting risks, preventing claims, and reducing costs
Learn More
Opinion Paper
Building A Roadmap For Success
When should private equity firms roll up their sleeves and contribute to value creation in their portfolio companies?
Learn More
Opinion Paper
Transforming for Efficiency or Experience
We explore the struggle, between experience and efficiency, that many are currently wrestling with as they seek to digitally transform their organisations.
Learn More
Age Co
Transforming the UK's largest charity for the elderly
How we added significant value to the commercial wing of UK's largest charity for older people with a better branded online experience.
Learn more
AXA Business Insurance
Working hard for hard-working businesses
We transformed how AXA engages with B2B audiences
Learn more
AXA PPP Healthcare
Implementing a healthier customer experience
Our platform migration for this leading health insurer transformed the customer experience, driving online sales in the UK and internationally
Learn more
Golden Charter: Funeral insurance
Planning for the inevitable, made easy
We transformed the digital experience, driving leads and revenue while maintaining a caring and respectful tone for a sensitive subject.
Learn more
Agria: Pet insurance
Helping a heritage brand grow
Agria works with owners, vets, breeders and rehoming organisations to provide award-winning lifetime pet cover.
Learn more
Health-on-line
We redrew the map in online health insurance
Challenged to create the best quote-and-buy tool in the market, Equator took a long, hard look at how people search and evaluate health insurance products online. The result was a paradigm shift for the industry.
Learn more
Phoenix Life
Transforming the Retirement Centre
Creating great content and a brilliant UX for the UK’s largest retirement business.
Learn more
Transforming insurance for 25 years
Showcase insurance clients
We are proud to have many long-standing relationships with businesses of all types in the insurance sector. For these brands, we've created transformational strategies, game-changing digital services and even built entirely new businesses.