How we build the business models and brands of tomorrow

About Equator

The digital world is ever-changing and consumers have never had higher expectations of a brand. It’s survival of the fittest - if brand X fails to adapt, it will quickly become an ex-brand. To meet these challenges, you need the right digital partner.

We're just getting started

Our story

In 1999 John, JJ & Garry saw that digital would revolutionise the world; levelling the playing field for smaller brands and creating new business models. Realising that few businesses were equipped to respond to this transformation, they left the security of successful careers to build a new type of agency for the digital age.From a bedsit with just a Bondi blue iMac and a big idea, they conceived Equator. An agency designed to create the business models and brands of tomorrow. They had no rule books. They saw a challenge, created a visionary strategy and delivered it

Fast-forward to today

So much has changed. The high street is unrecognisable, national brands are being wiped out, and digital Unicorns dominate almost every sector. Within all this change, we believe there is one constant - the need for visionaries like Equator who enable brands to take on tomorrow.

The difference we're making

Equator In Numbers

£2bn Revenue Growth

Each year the solutions we've created generate over £2 Billion in incremental revenue for our clients.

40m People

Each year, over 40m people interact with the digital experiences we manage.


Our average return on investment through paid search is 35:1.

63% Growth In Conversion Rate

Thanks to our integrated strategy, data and UX approach, the digital experiences we've created have delivered an average of over 60% growth in conversion rate across our clients.

Over 180 experts based in Glasgow and London

Our Team

We thrive on constructive challenge, straight-talking and pragmatism. We value diversity. We are fair, honest and open-minded - imagining better and evolving fast.

Meet The Leadership Team

Managing Director, Co-Founder


Chief Creative Officer, Co-Founder


Chief Growth Officer, Co-Founder


Recognition for effectiveness


We are driven by delivering demonstrable change for our clients. We are therefore very proud of the awards we've won for the effectiveness of our work.

16 DBA Effectiveness Awards

We're very proud of these awards that celebrate the difference design makes.

8 DADI Awards Wins

We're proud to have won several of these Digital Awards from The Drum.

9 Herald Business Awards Wins

Including Digital Professional Of The Year & Business Of The Year

3 Silver Awards

We've won Silver Gongs at the celebrated W3 global digital awards for Village, B and AXA.

2 Awwwards Wins

It's an honour to have been awarded by this respected global platform for great digital work.

2 New York Festival Awards

We're proud to have won two New York Festivals Awards.

Scotland's Top Agency 7 years running

Econsultancy Digital Agency Review
For the 7th consecutive year we're the top agency in Scotland and No.5 Design and Build agency in the uk.

2 D&AD Awards

We've won two of these prestigious awards celebrating the best in creative.

8 Roses Awards Wins

2 International Red Dot Awards Wins

Silver Partner

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Contributing Gold Partner

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Silver Partner

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Premier Partner

Silver Partner

Silver Partner


Working with the best

To enhance our exceptional experiences, accelerate delivery times and maximise value, we work with digital leaders that support our vision of creating the business models and brands of tomorrow.

All Partnerships

These are the ideals that connect us

Our Values

Our spirit and attitude, these are the human characteristics that guide our behaviour and approach. They help us succeed, grow and deliver work that transforms our clients’ brands.


We always try to make a difference. We care deeply about our people, our work and its power to transform our clients’ businesses.


We build strong, lasting relationships with our clients. Our collaborative approach brings the right people together to get straight to the heart of the problem. This way, we are stronger, and our work makes a bigger impact.


We are smart, courageous and bold, and attract people and clients who share these qualities. We always look beyond today to create the business models and brands of tomorrow.


We step outside a problem no matter how big it may be. We never cling to the familiar just because it’s comfortable. We will grow and we will evolve, but we will never stop imagining.

We're always on the look-out for people with a passion for digital

Your Career

Equator is a dynamic, diverse and passionate place to be. We work hard to create a place where people love to spend time, where careers flourish and everyone enjoys the best possible conditions for creating great work that transforms brands.