The latest insights, innovations and observations
Thought Leadership
Our teams continually review the market and technology to find the insights that enable our clients to stay ahead. These insights are brought to life in our sector, thought-leadership reports and free webinars.
Digitising for growth
Broadcast: August 27th, 2020
Thought leadership, analysis and innovative thinking
Reports and Webinar Catch-ups

Private Equity Webinar - August 20, 2020
Are you, your target companies and portfolio businesses ready to take on tomorrow?
We discuss emerging themes pre-deal, post-deal and as companies get ready for exit. Hosted by Chris Gauld, digital transformation strategy advisor and award-winning entrepreneur helping high growth PE-backed businesses achieve scale and deliver diversification and digitisation.
Watch Now
Umbraco Solutions Webinar - July 29, 2020
Building delightful Umbraco solutions
This is a story of a ground-up rebuild in partnership with Umbraco. We share how we replaced every part of Village’s website, let you in on all the tips and tricks and hopefully get you inspired for your next Umbraco solution. Not only did the solution increase conversion rate to over 13%, but it delivered a 21:1 ROI and powered integrated Amazon Echo In-room Concierges and Totems for Hotel Lobbies.
Watch Now
Financial Services Webinar - July 16, 2020
Banking Bounceback - Financial services in a changed world - An updated view
The country is starting to open up again, optimism has returned to the marketplace and the chancellor has stimulated the market with new spending incentives. Join us for a brief look at what this means for banks and financial services. And how brands, marketers and digital teams can stay ahead.
Watch Now
Healthcare Webinar - July 7, 2020
How health tech and innovation can help the healthcare and hospital sector recover
It's often forgotten that the healthcare and hospital sector is actually the one that has seen the most upset and change in the last 3 months. Our webinar explores how recent events have affected the sector, what the consumer reaction to it is and, critically, how the sector can exploit innovation and technology to recover more quickly.
Watch Now
Travel Sector Webinar - June 23, 2020
Insights, Ideas and Innovation from the Hotel Sector and Beyond
Explore some of the latest industry insights and discuss the ideas and innovations helping marketers on the path to business recovery. Martin Jordan will be joined by Hotel Marketing Association Committee Members Claire Bell & Stephen Moran.
Watch Now
Retail Sector Webinar - May 28, 2020
What retail brands should do during the COVID-19 crisis
Join us for our fast-paced webinar delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now. This 30 minute session will inspire you to get fit for the new post-lockdown world.
Watch Now
Utilities Sector Webinar - May 12, 2020
What energy retail brands should do during the COVID-19 crisis
If you are in the Energy Retail business, watch our fast-paced webinar focused on this sector. Delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now, this 30-minute webinar will inspire you on how to get fit for the new post-lockdown world.
Watch Now
Travel Sector Webinar - May 5, 2020
Revisiting travel & leisure in the COVID-19 crisis
Four weeks since our previous, highly popular webinar to the Travel & Leisure sector and there have been many changes. We review the ever-evolving consumer mindset, look at search signals, market data and brand research as well as key actions to focus on in the coming weeks.
Watch Now
Leisure Sector Webinar - April 28, 2020
Health & Fitness during COVID-19
For marketers, brand owners and digital teams at health, fitness and gyms, join us for an exploration on the trends, signals and challenges within the health & fitness space.
Watch Now
Financial Services Webinar - April 21, 2020
Banking & COVID-19 - Flexibility, surety, service
Insights into how banks and finance brands are perfectly placed to play a strong part in this COVID-19 crisis and how technology could help.
Watch Now
Financial Services Webinar - April 16, 2020
Insurance & COVID-19
How the COVID-19 crisis could define the future of insurance products and how digital readiness could keep you in front.
Watch Now
Travel Sector Webinar - April 7, 2020
Travel brands and COVID-19
For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.
Watch Now
Financial Services Webinar - March 31, 2020
Fight or Flight Webinar
Martin Jordan, Equator's Innovation & Insight Director, looked at what brands should be doing to survive the COVID-19 pandemic.
Watch Now
Car Dealership Sector Review
Exploring the accelerating pace of change in the automotive sector
In this study, we aim to highlight the major trends that are taking place in the automotive sector and show how dealers are performing in this fast-changing environment.
Read Report
Hotel Sector Review
The hotel in the clouds
Embracing new technology will help hoteliers revolutionise the customer experience and win business back from Online Travel Agents (OTAs), according to our latest report.
Read Report
Luxury Hotel Sector Review
Do luxury hotel sites deliver luxury experiences?
In this report we investigate how the world's top luxury hotel websites measure up in terms of their digital customer experience and what lessons can be learned by all luxury hotel brands.
Read Report
Travel Sector Report
What travel brands should do during the COVID-19 crisis
The effects of COVID-19 will be felt long after the lockdowns are lifted. The next few months aren’t going to be plain sailing for the travel industry. For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.
Read Report
Lessons from the 2008 crash
Fight or Flight
With the COVID-19 pandemic, we are living through one of the most significant global crises in fifty years. Read our report on what brands should be doing.
Read Report
Energy Futures Report
Winning the race for customers and margin in the new energy economy
The energy industry is still coming to terms with seismic shifts; aggressive customer acquisition by challenger brands and intense regulatory, political and social change.
Read Report