The latest insights, innovations and observations

Thought Leadership

Our teams continually review the market and technology to find the insights that enable our clients to stay ahead. These insights are brought to life in our sector, thought-leadership reports and free webinars.

Are you, your target companies and portfolio businesses ready to take on tomorrow?

Next up: Thursday August 20th, 11.00 am BST

Join us to discuss emerging themes pre-deal, post-deal and as companies get ready for exit. Hosted by Chris Gauld, digital transformation strategy advisor and award-winning entrepreneur helping high growth PE-backed businesses achieve scale and deliver diversification and digitisation.

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Thought leadership, analysis and innovative thinking

Reports and Webinar Catch-ups

Broadcast: July 29th, 2020

Building delightful Umbraco solutions

This is a story of a ground-up rebuild in partnership with Umbraco. We share how we replaced every part of Village’s website, let you in on all the tips and tricks and hopefully get you inspired for your next Umbraco solution. Not only did the solution increase conversion rate to over 13%, but it delivered a 21:1 ROI and powered integrated Amazon Echo In-room Concierges and Totems for Hotel Lobbies.

Broadcast: July 16th, 2020

Banking Bounceback - Financial services in a changed world - An updated view

The country is starting to open up again, optimism has returned to the marketplace and the chancellor has stimulated the market with new spending incentives. Join us for a brief look at what this means for banks and financial services. And how brands, marketers and digital teams can stay ahead.

Watch the Webinar Catch-up

Broadcast: July 7th, 2020

How health tech and innovation can help the healthcare and hospital sector recover

It's often forgotten that the healthcare and hospital sector is actually the one that has seen the most upset and change in the last 3 months. Our webinar explores how recent events have affected the sector, what the consumer reaction to it is and, critically, how the sector can exploit innovation and technology to recover more quickly.

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Broadcast: June 23rd, 2020

Insights, Ideas and Innovation from the Hotel Sector and Beyond

Explore some of the latest industry insights and discuss the ideas and innovations helping marketers on the path to business recovery. Martin Jordan will be joined by Hotel Marketing Association Committee Members Claire Bell & Stephen Moran.

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Broadcast: May 28, 2020

What retail brands should do during the COVID-19 crisis

Join us for our fast-paced webinar delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now. This 30 minute session will inspire you to get fit for the new post-lockdown world.

Watch the Webinar Catch-up

Tuesday May 12th, 11.00 am BST

What energy retail brands should do during the COVID-19 crisis

If you are in the Energy Retail business, watch our fast-paced webinar focused on this sector. Delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now, this 30-minute webinar will inspire you on how to get fit for the new post-lockdown world.

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Broadcast: May 5th, 2020

Revisiting travel & leisure in the COVID-19 crisis

Four weeks since our previous, highly popular webinar to the Travel & Leisure sector and there have been many changes. We review the ever-evolving consumer mindset, look at search signals, market data and brand research as well as key actions to focus on in the coming weeks.

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Broadcast: April 28th, 2020

Health & Fitness during COVID-19

For marketers, brand owners and digital teams at health, fitness and gyms, join us for an exploration on the trends, signals and challenges within the health & fitness space.

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Broadcast: April 21st, 2020

Banking & COVID-19 - Flexibility, surety, service

Insights into how banks and finance brands are perfectly placed to play a strong part in this COVID-19 crisis and how technology could help.

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Broadcast: April 16th, 2020

Insurance & COVID-19

How the COVID-19 crisis could define the future of insurance products and how digital readiness could keep you in front.

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Broadcast: April 7th, 2020

Travel brands and COVID-19

For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.

Watch the Webinar Catch-up

Broadcast: March 31st, 2020

Fight or Flight Webinar

Martin Jordan, Equator's Innovation & Insight Director, looked at what brands should be doing to survive the COVID-19 pandemic.

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Car Dealership Sector Review

Exploring the accelerating pace of change in the automotive sector

In this study, we aim to highlight the major trends that are taking place in the automotive sector and show how dealers are performing in this fast-changing environment.

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Hotel Sector Review

The hotel in the clouds

Embracing new technology will help hoteliers revolutionise the customer experience and win business back from Online Travel Agents (OTAs), according to our latest report.

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Luxury Hotel Sector Review

Do luxury hotel sites deliver luxury experiences?

In this report we investigate how the world's top luxury hotel websites measure up in terms of their digital customer experience and what lessons can be learned by all luxury hotel brands.

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Travel Sector Report

What travel brands should do during the COVID-19 crisis

The effects of COVID-19 will be felt long after the lockdowns are lifted. The next few months aren’t going to be plain sailing for the travel industry. For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.

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Lessons from the 2008 crash

Fight or Flight

With the COVID-19 pandemic, we are living through one of the most significant global crises in fifty years. Read our report on what brands should be doing.

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Energy Futures Report

Winning the race for customers and margin in the new energy economy

The energy industry is still coming to terms with seismic shifts; aggressive customer acquisition by challenger brands and intense regulatory, political and social change.

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