Our latest news and team stories

News

Change Management

The digital world we live in is fast-moving

We're committed to integrating data, digital, and people strategies to help your business stay ahead in today’s fast-paced digital world. Discover our enhanced change management capabilities at Equator.

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Marketing

Unlocking the Future: Key Trends in Customer Relationship Management (CRM)

Join our CRM Expert, Talha Ihsan, as he dives into the evolving landscape of CRM and its impact on future customer relationships and business growth.

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Marketing

Unravelling the Core CRM Tools

Join our CRM expert, Talha Ihsan, as he explores how advanced CRM tools can revolutionise your business with robust data management, automation, and personalised customer experiences, guiding you through navigating the crowded CRM landscape to drive growth and foster loyalty.

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Marketing

Empowering Brands Through Building Zero and First-Party Data Strategies

In today's business landscape, leveraging Zero and First-Party Data is crucial amid tighter privacy laws and declining tracking methods. Talha Ihsan, our CRM expert, explores how these strategies provide deep customer insights and a competitive edge.

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Marketing

Striking the Perfect Balance Between Lifecycle Vs Trigger Communications

Unravel the mysteries behind marketing automation and CRM communications with our CRM expert, Talha Ihsan. Dive into his expert insights to uncover the true essence of these terms and their pivotal role in today's CRM landscape.

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Marketing

Driving Success: Team Structure and RACI in a Global Organsiation

Join Talha Ihsan, our CRM expert, as he explores the critical role of Customer Relationship Management (CRM) in global business and how team structuring and RACI frameworks drive industry success.

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Marketing

Setting Up Effective Loyalty Communications

Talha Ihsan, our CRM expert, dives into the importance of building and maintaining customer loyalty for long-term success amidst today's competitive landscape.

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Private Equity

Supporting MML Partners with their recent investment into Cosegic

Equator was delighted to support MML partners with technology due diligence in their recent investment into Cosegic, one of the UK’s leading regulatory compliance consultancies.

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Technology & Data Due Diligence

Assisting Westbridge with Tryzens' Management Buyout

We are delighted to have provided Westbridge with technology due diligence as they supported a management buyout of Tryzens, an international digital commerce solutions agency.

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Private Equity

Assisting IK Partners: Tech Due Diligence for Medica Group Plc Acquisition

Delighted to have supported IK partners with technology due diligence in their acquisition of Medica Group Plc, a market-leading teleradiology provider in the UK and Ireland and provider of imaging solutions in the US.

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PUBLISHED BY BUSINESS CHIEF, JUNE 2023

What digital transformation actually means for your business

By Kevin Scott, Head of Business Unit at Equator.

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PUBLISHED BY PHARMA PHORUM, JUNE 2023

How healthcare can offer patients a digital bedside manner

Garry Hamilton, Chief Growth Officer, Co-Founder at digital transformation consultancy Equator.

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PUBLISHED BY ADVERTISING WEEK, JUNE 2023

Double Trouble: How to Avoid PPC Pitfalls

By Martin Jordan, Director of Innovation, Equator.

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PUBLISHED BY ADVERTISING WEEK, MARCH 2023

Is It Time to Appoint Your First CTO?

Flick through the employee directory of most major global firms today, and you’re likely to find a Chief Technology Officer (CTO) on the books. There are already more than 26,000 CTOs at organisations in the US alone.

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Published by Healthcare Digital, March 2023

Digital evolution delivers better healthcare outcomes

Hannah Graham, Group Account Director at digital transformation consultancy Equator, shares how digitisation is building positive changes in healthcare.

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Published in Wealth DFM Magazine, February 2023

Solving wealth management’s tech puzzle

Garry Hamilton - Equator's Chief Growth Officer and Founder - on how and why wealth managers should leverage digital transformation.

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Published by IFA Magazine and Wealth DFM, January 2023

Digital Done Right: Striking a Balance in Modern Wealth Management

Are you more concerned with what your customers want or how you deliver it?

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Published in Insurance Intel, September 2022

Rebranding a faceless industry – what insurance can learn from retail

Stewart Drummond, managing director at 999 Design, discusses why insurers should be focussing on steps to build a brand people believe in.

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Published in Lawyer Monthly, October 2022

Digital Horizons: The Four Stages of Law Firm Transformation

As the modern business landscape demonstrates, firms that are prepared to embrace technology as a means of modernising their processes are set to thrive, while their less innovative rivals will struggle.

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Awards

Equator and Embark, winners at BIMA Awards 2022

We are excited to end this year with another great success: our silver win at the BIMA Awards 2022! The BIMA Awards are the UK’s most prestigious digital and tech awards, so we’re particularly proud of this result.

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Marketing

Equator & HCA Healthcare UK: an astounding win!

As 2022 is finally coming to an end, it’s time to bring up its highlights and share them proudly.

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Compliance

Equator Announces Commitment to Respecting Data by Becoming a 2023 Data Privacy Week Champion

This year’s initiative emphasises educating businesses and individuals on data collection best practices that respect data privacy and promoting transparency

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Published by New Digital Age, January 2023

Digital Women: Why we must tackle digital’s gender gap

Our Marketing Director Fiona Gray explains why girls and women should know their value to help play a key part in the future of the digital industry.

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Published in Advertising Week, January 2023

Forensic SEO: What to Do Now With Your Search Marketing Strategy

Many marketers first invested in search engine optimisation (SEO) a decade or more ago, as organisations grappled with the growing complexity of gaining visibility on Google.

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Published in The Times, December 2022

The Digital Transformation Report from Raconteur

The Raconteur Digital Transformation report, featuring our Senior Strategist, Will Smith, explores this, while charting the rise of digital incumbents and asking why businesses still aren’t being as ambitious as they could be.

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Published in Legal Marketing Magazine, December 2022

6 ways law firms can learn from e-commerce

Jamie Jefferson, Our Chief Creative Officer and Co-founder, explains how legal tech can enhance your firm’s customer experience.

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Published by Ecommerce Age, December 2022

Filling the retail funnel with first-page SEO

Is Google the gift that keeps on giving to your business, or does it drive you to distraction?

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Published by Raconteur in The Times, December 2022

Taking your digital transformation strategy to the next level

This supplement is an essential read for anyone in Digital Transformation.

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Published by New Digital Age, January 2023

From Micro-Aggressions to Murder

As a very visible trans woman in tech, I’m struggling to put my words down. I am writing this only a few weeks after five people were shot in an LGBTQ+ nightclub in Colorado. Two of them were trans and the shooting happened on Trans Day of Remembrance, in a venue that had held an infamous Drag Queen Story Hour event for families.

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Published in Global Banking & Finance Review, December 2022

Using content to overcome the cost of search marketing

With aggregators hogging the key spots in Google, finance companies need to introduce new tactics if they want to be visible. Garry Hamilton, Chief Growth Officer and Founder of Equator, looks at the importance of content and outreach in this competitive space.

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Published in Legal Marketing Magazine, December 2022

6 ways law firms can learn from e-commerce

Jamie Jefferson, Our Co-founder and Chief Creative Officer, explains how legal tech can enhance your firm’s customer experience.

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Marketing, November 2022

Recent Marketing Events and Conferences

The team have had the opportunity to visit some exciting industry conferences in the last few weeks – read our thoughts here!

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Published by Business Chief, August 2022

Digital strategy: balance customer experience and efficiency

Our Chief Growth Officer at Equator Garry Hamilton details four factors that drive good digital transformation.

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Published by Shots, July 2022.

Talking about talking; brands, bravado and positive male mental health messaging

Our Director of Innovation Martin Jordan, argues that brands need to stay the course as men continue to walk the post-Covid tightrope of loneliness and depression.

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Published in Insurance Post, July 2022

Private equity is investing in insurance's bright future

Our chief growth officer Garry Hamilton, explains the value that private equity Investment can bring to insurance sector.

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Published in Finance Derivative, March 2022

Why Private Equity is so invested in backing insurance

It’s been a busy few years for Private Equity (PE) houses investing in the fast-growing insurance industry.

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Marketing

Digital Marketing Trends for 2022

2022 is truly underway, and Christmas seems like a distant memory. The world of digital marketing rarely stands still, and we want to keep you up to date on what we think will be the significant trends for the coming year.

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Published in Raconteur, August 2021

Four ways to make ecommerce pay better

Etailers seeking an edge in a crowded market would do well to question whether their payment systems are making the customer experience as smooth as it could be.

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Published in Finance Derivative, July 2021

8 Key Digital Transformation Opportunities

Our Chief Growth Officer, Garry Hamilton, explains how wealth management firms can use the pandemic as an opportunity to rebuild and restructure around the real needs of their customers.

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Published in Finance Derivative, July 2021

Building better customer relationships

After the COVID-19 crisis, what can banks do to fight back and keep customers from flocking to FinTech challengers? Our Chief Growth Officer, Garry Hamilton, explains what actions can be taken.

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Published in multiple places, April - May 2021

Over 50% of UK customers find bank’s digital experience lacking, research reveals

A research from digital transformation agency Equator, which polled 1,000 UK consumers, shows that over 50% of the customers find their bank’s digital experience lacking.

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Published in Fintech Magazine, June 2021

The dismantling of bank brands by big tech

Are big tech companies going to overtake and usurp traditional banks? Our Chief Growth Officer, Garry Hamilton, explains why it could happen and how it could be prevented.

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Published in Finance Digest, May 2021

Beyond Apps and iPads

Our Chief Growth Officer, Garry Hamilton, looks at the digital evolution shift in the financial sector.

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Published in New Digital Age, May 2021

Supporting growth in healthcare through digital and tech investment

Our Chief Growth Officer, Garry Hamilton, looks at how healthcare companies can use tech to support their new and ever-changing needs.

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Published in Global Banking & Finance Review, April 2021

Maximising value today and at exit with robust digital strategies

Our Director, Chris Gauld, shares how healthcare businesses can maximise their value in the current landscape.

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A retrospective on Festival of Marketing 2021

Falling in love with Marketing. Again.

Fiona Gray, our Marketing Director immerses herself in the virtual world of Festival of Marketing 2021 and comes away with new energy for Marketing. Discover why Marketing is still where's it's at.

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Published in Private Equity Wire, March 2021

Readying healthcare businesses for value creation

Our Director, Chris Gauld, looks at some of the recent healthcare deal trends this year.

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Published in the DDI Skills Gateway #DataYou series, March 2021

DDI Skills Gateway #DataYou series

Jamie Jefferson, our Chief Creative Officer & Co-founder admits she has a self-confessed aversion to numbers and a background in design – but reveals how that hasn’t stopped her becoming a leader in the use of data.

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Published in The Fintech Times, 21st February 2021

Evaluating a Corporation’s Digital Maturity

Some of the buzzwords of the past year have been “digital transformation”. The Covid-19 pandemic has rapidly accelerated businesses uptake of digitalisation of the services, which has been necessary to function during the global situation.

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Published in Finance Derivative & Private Equity Wire, February 2021

More than half of PE-backed healthcare providers have yet to reap digital transformation rewards

Digitisation in healthcare is a critical consideration as private equity deals rise post-pandemic.

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Published in Modern Insurance Magazine, April 2020

Forget tradition; it’s time for digital

Can there really be innovation in insurance? Is this whole #Insurtech thing just a trendy bubble that will soon burst? Or is there gold in those hills?

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Published in Finance Derivative, March 2020

Reaching the not so digital natives

Banks and financial institutions are in a war against the tech giants. Garry Hamilton, our Business Development Director & Co-founder, looks at whether it's a fight they can win.

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Published in Travolution, 3rd March 2020

Success with a sector under threat

Our Marketing & Innovation Director, Martin Jordan gives his opinion on finding success in the travel industry.

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Published in AW360, 5th March 2020

5 Things that will transform our digital lives this year and beyond

Our Chief Creative Officer & Co-founder, Jamie Jefferson looks at some of the UX trends coming this year and beyond.

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Published in Utility Week, 20th March 2020

Distracted from the real issue

Our Co-founder & Business Development Director, Garry Hamilton, addresses the shift towards consolidation in the energy sector and gives his thoughts on how companies are distracted from the real issues.

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Innovation

Fitness & Data: the new frontier?

With the increasing commoditisation of the smartphone, the battle between tech giants has moved from products to services.

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Marketing

Mastering Relevance for Outreach Content

How much of an effect is being relevant really going to have on your outreach content?

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Marketing

Gabriel: My Equator Internship

I was last at Equator 2 years ago, in the summer of 2017. This was before I started university, and I was just out of high school. In short, it was a different time.

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Marketing

Machine Learning and an Amazon take down?

This years’ Google Marketing Live did not disappoint! New ad types, bidding strategies and a massive Google Shopping announcement were the highlights for launch later this year.

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Development

Codegarden 2019

Dev team lead and Umbraco MVP Carole travelled to Odense, Denmark for the annual Umbraco Codegarden conference. Here’s her review of her week.

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Strategy

How luxury hotel brands can deliver five-star digital experiences

In the highly competitive and ever-evolving landscape of luxury, now more than ever, there is a need for luxury hoteliers to develop a deep understanding of their audiences and their expectations.

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Marketing

AWIN Talks Podcast

I was lucky enough to be featured on the Awin Talks podcast last month discussing the thought piece article I wrote for the Awin Report 2019.

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Strategy

Is a silo mentality negatively impacting your customer experience?

A silo is a system, process or department that operates in isolation from others. Whilst silos within organisations are nothing new, the impact of silos on the customer experience and how organisations work has become more evident through digital.

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Strategy

In financial services, playing it safe is the real risk

Banks. If there’s one thing they truly relearned after the financial crash, it was to be super risk averse.

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Marketing

Getting the most out of your affiliates programme

Any affiliate marketer worth their salt will know how important it is to keep a full and varied publisher mix and flexibility for their affiliate programme to be successful.

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Innovation

Designing for voice

At Equator, we have a dedicated team of designers who plan and compose the user interfaces for websites and apps to give visual cues on how to interpret information and what can be interacted with. But what happens when the user has nothing to see or touch?

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Marketing

The importance of content for successful outreach

What kind of impact does good content have on an outreach campaign?

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Marketing

The financial value of understanding user intent for financial services

Everyone approaches a search engine with a specific intention and the experience of each search will almost always be unique.

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Innovation

Travel smart through the eyes of augmented reality

Is it possible for technology to change the way you make a reservation or visit a museum but also to protect cultural heritage while creating platforms or new tools? Will it be possible to travel to another country and it seem to you that you’ve been there before, that you are already familiar with the culture and environment? The answer isn’t a yes or no, it’s Augmented Reality.

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Marketing

GDPR and affiliate marketing

I’ve lost count of the amount of unsolicited emails I’ve received recently asking me if I’m ready for GDPR (which is kind of ironic when you think about it). General Data Protection Regulation (GDPR) comes into effect on 25th May 2018.

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Innovation

Chatbots as Co-pilots: There to assist, but let's keep one hand on the wheel

Since 2016, there has been a lot of hype about chatbots. Touted as ‘the next big thing’ in marketing, the bots – software designed to mimic conversation with people using artificial intelligence – are indeed becoming increasingly popular in many different sectors. But just why are chatbots becoming such a hot topic and what do they have to offer?

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Marketing

What do SEO & PPC have in common?

SEO and PPC aren't actually as different as you think - we take a look at what these two search marketing channels have in common.

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User Experience Design

Is UX just a Designer's job?

When we think about the term UX, it’s easy to think this is something only designers need to worry about – but the reality is actually quite different.

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User Experience Design

Microcopy: Often neglected, always essential

UX writing, like UX design, is all about creating clear and simple journeys. As well as helping to plan the user’s overall journey, one major focus of a UX writer is microcopy. So what exactly does that mean?

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Marketing

How affiliates drive hotel marketing

In the latest of our series on changes within the hotels sector, our Affiliate Team Leader Sean Mahon discusses the latest affiliate strategies that are driving performance for clients.

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Engineering & Technology

Using a branching strategy

How to use a branching strategy to streamline your web development process.

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Marketing

Are the days of the search box numbered?

Think keywords? Think search box, right? You bid on a keyword, along comes a customer, types it into the search box and sees your ad. BINGO. However, there’s a (not so) quiet revolution happening when it comes to search… people are typing less and speaking more.

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Marketing

Search captures people, video moves people

The search landscape is constantly evolving, we are continually looking to find unique ways in which to market our clients in a more effective fashion to get the most out of their budget.

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Strategy

Friendly finance: Creating better copy for the banking sector

Money talks, they say. But when big banks talk to customers, why does it sound so stuffy and complicated? Why do everyday communications about our finances descend into cold, awkward business-speak? And, most importantly, what are we going to do about it?

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Marketing

Retaining travel industry customers with RFM modelling email marketing

From lapsed and lost to rewarded and loyal. In this article, I am going to share how RFM customer modelling strategies will transform your customer database and drive KPIs.

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Marketing

Using video to enhance search

Video has grown, and trust in it is high. But it’s still far from being a saturated market – and these are the gaps that video-valuing marketers have an opportunity to fill.

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Marketing

Site migration SEO checklist

Is a site migration on the horizon for you? Download our site migration SEO checklist and view our infographic which reveals 8 future-proofing tips.

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Engineering & Technology

Testing automation in an agile environment

Test Engineer Karen Petrie discusses the importance of ongoing testing and how Equator approach testing within an agile framework.

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Engineering & Technology

Using Sitecore to deliver innovation

Development Team Leader Colin Robertson discusses the various customisation options available in the Sitecore content management system.

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Private Equity

Proud to support another transaction: Technology Due Diligence for August Equity

Our experienced advisory team supported August and the management team at Impact Futures on the transaction with comprehensive technology due diligence and advisory services.

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