Our latest news and team stories

News

Building better customer relationships

Published in Finance Derivative, July 2021

After the COVID-19 crisis, what can banks do to fight back and keep customers from flocking to FinTech challengers? Our Chief Growth Officer, Garry Hamilton, explains what actions can be taken.

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Published in Raconteur, August 2021

Four ways to make ecommerce pay better

Etailers seeking an edge in a crowded market would do well to question whether their payment systems are making the customer experience as smooth as it could be.

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Published in Finance Derivative, July 2021

8 Key Digital Transformation Opportunities

Our Chief Growth Officer, Garry Hamilton, explains how wealth management firms can use the pandemic as an opportunity to rebuild and restructure around the real needs of their customers.

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Published in multiple places, April - May 2021

Over 50% of UK customers find bank’s digital experience lacking, research reveals

A research from digital transformation agency Equator, which polled 1,000 UK consumers, shows that over 50% of the customers find their bank’s digital experience lacking.

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Published in Fintech Magazine, June 2021

The dismantling of bank brands by big tech

Are big tech companies going to overtake and usurp traditional banks? Our Chief Growth Officer, Garry Hamilton, explains why it could happen and how it could be prevented.

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Published in Finance Digest, May 2021

Beyond Apps and iPads

Our Chief Growth Officer, Garry Hamilton, looks at the digital evolution shift in the financial sector.

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Published in New Digital Age, May 2021

Supporting growth in healthcare through digital and tech investment

Our Chief Growth Officer, Garry Hamilton, looks at how healthcare companies can use tech to support their new and ever-changing needs.

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Published in Global Banking & Finance Review, April 2021

Maximising value today and at exit with robust digital strategies

Our Director, Chris Gauld, shares how healthcare businesses can maximise their value in the current landscape.

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A retrospective on Festival of Marketing 2021

Falling in love with Marketing. Again.

Fiona Gray, our Marketing Director immerses herself in the virtual world of Festival of Marketing 2021 and comes away with new energy for Marketing. Discover why Marketing is still where's it's at.

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Published in Private Equity Wire, March 2021

Readying healthcare businesses for value creation

Our Director, Chris Gauld, looks at some of the recent healthcare deal trends this year.

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Published in the DDI Skills Gateway #DataYou series, March 2021

DDI Skills Gateway #DataYou series

Jamie Jefferson, our Chief Creative Officer & Co-founder admits she has a self-confessed aversion to numbers and a background in design – but reveals how that hasn’t stopped her becoming a leader in the use of data.

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Published in The Fintech Times, 21st February 2021

Evaluating a Corporation’s Digital Maturity

Some of the buzzwords of the past year have been “digital transformation”. The Covid-19 pandemic has rapidly accelerated businesses uptake of digitalisation of the services, which has been necessary to function during the global situation.

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Published in Finance Derivative & Private Equity Wire, February 2021

More than half of PE-backed healthcare providers have yet to reap digital transformation rewards

Digitisation in healthcare is a critical consideration as private equity deals rise post-pandemic.

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Published in Modern Insurance Magazine, April 2020

Forget tradition; it’s time for digital

Can there really be innovation in insurance? Is this whole #Insurtech thing just a trendy bubble that will soon burst? Or is there gold in those hills?

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Published in Finance Derivative, March 2020

Reaching the not so digital natives

Banks and financial institutions are in a war against the tech giants. Garry Hamilton, our Business Development Director & Co-founder, looks at whether it's a fight they can win.

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Published in Travolution, 3rd March 2020

Success with a sector under threat

Our Marketing & Innovation Director, Martin Jordan gives his opinion on finding success in the travel industry.

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Published in AW360, 5th March 2020

5 Things that will transform our digital lives this year and beyond

Our Chief Creative Officer & Co-founder, Jamie Jefferson looks at some of the UX trends coming this year and beyond.

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Published in Utility Week, 20th March 2020

Distracted from the real issue

Our Co-founder & Business Development Director, Garry Hamilton, addresses the shift towards consolidation in the energy sector and gives his thoughts on how companies are distracted from the real issues.

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Innovation

Fitness & Data: the new frontier?

With the increasing commoditisation of the smartphone, the battle between tech giants has moved from products to services.

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Marketing

Mastering Relevance for Outreach Content

How much of an effect is being relevant really going to have on your outreach content?

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Marketing

Gabriel: My Equator Internship

I was last at Equator 2 years ago, in the summer of 2017. This was before I started university, and I was just out of high school. In short, it was a different time.

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Marketing

Machine Learning and an Amazon take down?

This years’ Google Marketing Live did not disappoint! New ad types, bidding strategies and a massive Google Shopping announcement were the highlights for launch later this year.

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Development

Codegarden 2019

Dev team lead and Umbraco MVP Carole travelled to Odense, Denmark for the annual Umbraco Codegarden conference. Here’s her review of her week.

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Strategy

How luxury hotel brands can deliver five-star digital experiences

In the highly competitive and ever-evolving landscape of luxury, now more than ever, there is a need for luxury hoteliers to develop a deep understanding of their audiences and their expectations.

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Marketing

AWIN Talks Podcast

I was lucky enough to be featured on the Awin Talks podcast last month discussing the thought piece article I wrote for the Awin Report 2019.

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Strategy

Is a silo mentality negatively impacting your customer experience?

A silo is a system, process or department that operates in isolation from others. Whilst silos within organisations are nothing new, the impact of silos on the customer experience and how organisations work has become more evident through digital.

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Strategy

In financial services, playing it safe is the real risk

Banks. If there’s one thing they truly relearned after the financial crash, it was to be super risk averse.

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Marketing

Getting the most out of your affiliates programme

Any affiliate marketer worth their salt will know how important it is to keep a full and varied publisher mix and flexibility for their affiliate programme to be successful.

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Innovation

Designing for voice

At Equator, we have a dedicated team of designers who plan and compose the user interfaces for websites and apps to give visual cues on how to interpret information and what can be interacted with. But what happens when the user has nothing to see or touch?

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Marketing

The importance of content for successful outreach

What kind of impact does good content have on an outreach campaign?

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Marketing

The financial value of understanding user intent for financial services

Everyone approaches a search engine with a specific intention and the experience of each search will almost always be unique.

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Innovation

Travel smart through the eyes of augmented reality

Is it possible for technology to change the way you make a reservation or visit a museum but also to protect cultural heritage while creating platforms or new tools? Will it be possible to travel to another country and it seem to you that you’ve been there before, that you are already familiar with the culture and environment? The answer isn’t a yes or no, it’s Augmented Reality.

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Marketing

GDPR and affiliate marketing

I’ve lost count of the amount of unsolicited emails I’ve received recently asking me if I’m ready for GDPR (which is kind of ironic when you think about it). General Data Protection Regulation (GDPR) comes into effect on 25th May 2018.

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Innovation

Chatbots as Co-pilots: There to assist, but let's keep one hand on the wheel

Since 2016, there has been a lot of hype about chatbots. Touted as ‘the next big thing’ in marketing, the bots – software designed to mimic conversation with people using artificial intelligence – are indeed becoming increasingly popular in many different sectors. But just why are chatbots becoming such a hot topic and what do they have to offer?

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Marketing

What do SEO & PPC have in common?

SEO and PPC aren't actually as different as you think - we take a look at what these two search marketing channels have in common.

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User Experience Design

Is UX just a Designer's job?

When we think about the term UX, it’s easy to think this is something only designers need to worry about – but the reality is actually quite different.

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User Experience Design

Microcopy: Often neglected, always essential

UX writing, like UX design, is all about creating clear and simple journeys. As well as helping to plan the user’s overall journey, one major focus of a UX writer is microcopy. So what exactly does that mean?

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Marketing

How affiliates drive hotel marketing

In the latest of our series on changes within the hotels sector, our Affiliate Team Leader Sean Mahon discusses the latest affiliate strategies that are driving performance for clients.

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Engineering & Technology

Using a branching strategy

How to use a branching strategy to streamline your web development process.

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Marketing

Are the days of the search box numbered?

Think keywords? Think search box, right? You bid on a keyword, along comes a customer, types it into the search box and sees your ad. BINGO. However, there’s a (not so) quiet revolution happening when it comes to search… people are typing less and speaking more.

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Marketing

Search captures people, video moves people

The search landscape is constantly evolving, we are continually looking to find unique ways in which to market our clients in a more effective fashion to get the most out of their budget.

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Strategy

Friendly finance: Creating better copy for the banking sector

Money talks, they say. But when big banks talk to customers, why does it sound so stuffy and complicated? Why do everyday communications about our finances descend into cold, awkward business-speak? And, most importantly, what are we going to do about it?

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Marketing

Retaining travel industry customers with RFM modelling email marketing

From lapsed and lost to rewarded and loyal. In this article, I am going to share how RFM customer modelling strategies will transform your customer database and drive KPIs.

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Marketing

Using video to enhance search

Video has grown, and trust in it is high. But it’s still far from being a saturated market – and these are the gaps that video-valuing marketers have an opportunity to fill.

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Marketing

Site migration SEO checklist

Is a site migration on the horizon for you? Download our site migration SEO checklist and view our infographic which reveals 8 future-proofing tips.

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Engineering & Technology

Testing automation in an agile environment

Test Engineer Karen Petrie discusses the importance of ongoing testing and how Equator approach testing within an agile framework.

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Engineering & Technology

Using Sitecore to deliver innovation

Development Team Leader Colin Robertson discusses the various customisation options available in the Sitecore content management system.

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