Not having search engine optimisation (SEO) involved in a site migration is like skydiving without a reserve parachute.
It’s risky. And not advised.
SEO should be at the heart of all site migrations. And to ensure a flawless transition, a thorough site migration plan needs to be in place in order to give your website a fighting chance in the search results post-launch. So that you can hit the ground running, we’ve created a three-step website migration SEO checklist which can be accessed and downloaded.