First step and it goes without saying, is to look and review your current partners. Who’s driving sales? Who’s driving the traffic? Look at your current partnered publishers and identify your click and sale active affiliates. Publishers who generate high levels of clicks and sessions but have a low conversion rate are gems and are a great opportunity for optimisation. Reach out to these publishers and help them convert this traffic into sales. You’d be surprised how effective a simple banner can be in this scenario. It is not only cost effective but it shows the publisher that you value the partnership and want them to perform well. This helps strengthen the relationship and makes them more inclined to work with you again.