No effective digital experience can be achieved without a focus on guest expectations and behaviours, so we will also share tactics Equator has used over hundreds of projects to deliver a human-centered approach that delivers better outcomes.
Breda Doherty
About the author
Who this is for
Those responsible for the marketing or management of luxury hotel brands and those who want to improve how their brand performs digitally. For roles such as Marketing Directors, Brand Managers, Heads of Acquisition / Brand / Customer Experience.
Date and Time: 18th June from 10.30am to 11:30am
Meet the speakers
Angus Carbarns
Angus helps brands identify insights and opportunities to transform their business. He’s worked in digital for close to a decade delivering marketing, analytics and strategy work for brands like Virgin Atlantic Airways, Radisson Blu, L’Oreal Paris and Heineken as well as number of non-profits like Oxfam and The National Trust. Drawing on an academic background in psychology and sociology, Angus is driven by a desire to understand what makes people and processes tick.
Will Smith
Will has spent most of the last 6 years working closely with some of the most recognisable luxury travel and hotel brands. He has developed and implemented high performing and award-winning digital strategies. Will is passionate about the importance of data driven insights, focusing on creating evidence based strategies that optimise vital conversion funnels and deliver real business impact.
Equator
We’ve been crafting digital experiences for hotel and luxury brands for over 20 years. We have over 170 experts across our London and Glasgow offices, counting a number of hotel clients including Village Hotels, Malmaison, Cameron House, Hotel Du Vin and Gleneagles.
What you will learn
- How audience’s understanding and expectations of luxury has changed
- Key trends and challenges impacting the design of digital experiences for luxury brands
- Tactics to ensure the digital experience aligns with the luxury aesthetic and guest expectations