How luxury hotel brands can deliver five-star digital experiences

Strategy - 28 May 2019

In the highly competitive and ever-evolving landscape of luxury, now more than ever, there is a need for luxury hoteliers to develop a deep understanding of their audiences and their expectations.

No effective digital experience can be achieved without a focus on guest expectations and behaviours, so we will also share tactics Equator has used over hundreds of projects to deliver a human-centered approach that delivers better outcomes.


Breda Doherty

About the author

As Head of Strategy Breda helps organisations deliver connected experiences and transform for the better. Breda has worked in strategic roles for 9 years, including helping organisations develop active online communities, create customer focused websites and digital products. Breda also runs Scotland’s only Strategy meet-up, and presents the Strategy Sheroes podcast.

Who this is for

Those responsible for the marketing or management of luxury hotel brands and those who want to improve how their brand performs digitally. For roles such as Marketing Directors, Brand Managers, Heads of Acquisition / Brand / Customer Experience.
Date and Time: 18th June from 10.30am to 11:30am

Meet the speakers


Angus Carbarns

Angus helps brands identify insights and opportunities to transform their business. He’s worked in digital for close to a decade delivering marketing, analytics and strategy work for brands like Virgin Atlantic Airways, Radisson Blu, L’Oreal Paris and Heineken as well as number of non-profits like Oxfam and The National Trust. Drawing on an academic background in psychology and sociology, Angus is driven by a desire to understand what makes people and processes tick.



Will Smith

Will has spent most of the last 6 years working closely with some of the most recognisable luxury travel and hotel brands. He has developed and implemented high performing and award-winning digital strategies. Will is passionate about the importance of data driven insights, focusing on creating evidence based strategies that optimise vital conversion funnels and deliver real business impact.


We’ve been crafting digital experiences for hotel and luxury brands for over 20 years. We have over 170 experts across our London and Glasgow offices, counting a number of hotel clients including Village Hotels, Malmaison, Cameron House, Hotel Du Vin and Gleneagles.

What you will learn

- How audience’s understanding and expectations of luxury has changed
- Key trends and challenges impacting the design of digital experiences for luxury brands
- Tactics to ensure the digital experience aligns with the luxury aesthetic and guest expectations

Have a question? We’d love to hear from you!

Get in touch