Challenge
Vitality, a leading health insurance innovator, faced the complex task of disconnecting from Prudential’s digital infrastructure following its de-merger.
The goal was to safeguard revenue and continuity whilst transitioning away from legacy systems that were business-focused, inflexible, and difficult to evolve.
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Solution
Equator re-engineered Vitality’s digital estate to deliver a modern, customer-first experience while maintaining deep technical integration with its complex back-office ecosystem.
Built on Sitecore as a modular, scalable platform, the solution enabled personalisation, A/B testing, and future growth.
- Conducted detailed technical workshops to map legacy dependencies and design a safe decoupling roadmap
- Designed a new component-based architecture leveraging Sitecore’s full capability for personalisation and content optimisation
- Integrated seamlessly with CRM, fitness tracking platforms, and policy administration systems
- Transformed customer journeys from static and transactional to personalised, interactive experiences
- Developed a custom games platform with Disney to engage children around health, exercise, and nutrition
Results
Significant uplift in site performance, engagement, and search visibility
Streamlined application journeys leading to higher completion rates
Strengthened Vitality’s position as a digital-first health and wellbeing brand
Outcome
“Vitality’s new platform connects its legacy systems with a modern, modular experience – combining operational stability with customer-centric innovation. It sets a foundation for ongoing digital growth and deeper member engagement.” Matt Aston