Transforming the travel and leisure sector from the ground up

Travel & Leisure

The COVID-19 crisis has pushed travel brands to evolve faster than ever before. There's no time to waste in bringing digital transformation to the top of the list.

Transforming businesses throughout the Travel & Leisure Industry

Travel & Leisure Sectors


For years, the hotels have had brand and margins eroded by OTAs. We're leading in the sector to fight back by maximising direct sales and loyalty for Hotel du Vin, Village, Belfry & more.

Travel Agents

With travel changing beyond recognition, businesses throughout the sector are turning to digital to make the most of the new opportunities.

Gyms and fitness

We're building a global member platform, website and content network for Virgin Active, revolutionising the member relationship in multiple territories.

Food & Beverage

Food & Beverage businesses are using digital to create new routes to market. Our expertise in joined-up digital operations helps brands like Fridays transform fast.


Property owners are looking for innovative ways to get more value from their estate. Equator's expertise is helping them change the game.

Our Travel & Leisure Credentials

Download our full travel & leisure credentials and see how we can transform your brand.

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How we enable travel & leisure companies to take on tomorrow

Travel & leisure industry challenges

Strategy & Consulting

Capitalising on transformational technology

Real digital transformation is an investment in the future. Our consulting services work with businesses to develop future-focused thinking that goes far beyond simple websites, booking engine journeys or apps.

Our services have helped develop a complete digital experience for Gleneagles, realise evolved audience segmentation for Village Hotels and supported Cameron House in their relaunch so they can all take on tomorrow.


Integrating your hospitality tech stack for a future-proof, integrated experience

We help travel brands take on tomorrow with a range of end-to-end integration and application management services. From PMS to CRS, IBE to F&B, there's not a part of a hotel technology stack we have not integrated.

We are specialists in booking engine implementation with award-winning solutions using Opera, SynXis, Hetras and Guestline. We have also worked with most third-party CRM, table booking, payment providers, gift voucher and reviews systems like ResDiary and Quadranet.

Production & Engineering

Choosing the right CMS or DXP for long-term growth

Your website is your property, managing your content should be straightforward and quick. We are platform agnostic and an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum, Sitefinity Partner, as well as WordPress and Drupal.

We have implemented Umbraco for Village, Macdonald Hotels, Malmaison, Hotel du Vin and IHG, WordPress for Gleneagles and Drupal for Topdeck. Our goal is to help travel businesses create the best digital experience regardless of the CMS or DXP platform.

Integrated Marketing

Stopping OTAs stealing your brand and profit

Google may seem impenetrable with the Online Travel Agents in play. But search remains a highly profitable and worthwhile channel for those who approach it strategically. We've been successfully taking the fight to the OTAs for years now.

We help brands like Village, Malmaison, The Belfry and others keep the OTAs at bay and get profitable sales from search. From rooms to restaurants, weddings to afternoon tea, we know how to drive value for hospitality.

Experience Design

Delivering the convenience travel customers expect

In an environment ruled by the OTAs, travel brands must create experiences that customers actively seek out and digital services that make booking effortless.

Our experts have been designing benchmark-beating experiences for over 25 years, for brands like Malmaison, Holiday Inn and Village Hotels. Our experience combines the design skills to optimise conversion and the creativity to create content that keeps people coming back again and again.

Brand & Content

Cut-through content strategies to engage and generate bookings

It's easy for a hospitality brand to be eroded in an aggregated, online environment. A strategic and consistent approach to your content is critical to delivering the cut-through you need to stand out in a high-pressure, low-margin world. Our content marketing strategists understand how to maximise your content's value across all media.

We deliver creative content for all our hospitality brands, from budget to luxury, we know hospitality better than most. How can we help you be unique with content?

Some of our work that's transforming the travel & leisure sector

Travel & leisure: Transformation case studies

Daring to be different

Malmaison Hotels

How we use integrated thinking to combat the rise of online travel agents and building a website that genuinely reflects the brand.

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Elevating the VIP Experience for FIFA

Using a pioneering eConcierge Platform.


Virgin Active: Digital experience transformation

Fit for world domination

How we transformed this global, high-growth brand with a new Sitefinity global platform that puts user experience at the heart of every interaction.

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Rocco Forte: Luxury hotels

Translating luxury into brand profile

We gave one of the world’s most exclusive hotel portfolios a single, unified online presence while accommodating multiple languages and cultures.

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Macdonald Hotels

A world-leading digital experience

How we created the world’s first truly mobile-responsive eCommerce website for the hotel and leisure sector.

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Village Hotels

Building the most innovative hotel brand

Over fifteen years of working with Village Hotels we’ve become a valued partner, strategic mentor, team extension and all-round inspiration.

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Gleneagles: Luxury hotel, golf and spa

Superior booking for ultimate luxury

When the world-famous Gleneagles hotel wanted a tailored room-booking engine to improve conversion rates, they came to Equator.

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Intercontinental Hotel Group

Multiple brands, one integrated solution

Equator delivered 40 websites across Holiday Inn and Crowne Plaza brands, all managed from a central hub.

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Cameron House on Loch Lomond

A new digital platform for one of Britain’s leading resort hotels

How we delivered a 5*+ digital transformation for Cameron House on Loch Lomond to re-establish it as one of the UK’s leading resorts.

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Leveraging Azure to upgrade Malmaison's digital experience

We’ve worked with stylish hotel brand Malmaison for over seven years, using integration to combat the rise of online travel agents and building a website that genuinely reflects the brand.

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Greene King

Traditional brand, cutting-edge site

A new digital home and booking engine to support a new, unified brand, reduce costs, and deliver a better service.

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Covent Garden

Joined-up thinking for Covent Garden

Developing an integrated strategy for an iconic London destination

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Glasgow Club: Gyms and fitness

Making fitness fabulous for Glasgow Club

We were asked to rejuvenate the Glasgow Club brand, and find ways to celebrate the positive impact it has on the city’s health.

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Dalata Hotel Group

Driving ROI as high as 45:1

Industry-leading email marketing strategies that focus on innovative promotional campaigns, user journeys and content.

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Covent Garden

A world-class website for a world-class destination

We were tasked with creating a completely new visual direction, while developing ways to monetise the site, and aligning with foreign strategies.

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Travel & leisure thought leadership and analysis

Travel & leisure reports and webinars

Travel Sector Webinar - June 23, 2020

Insights, Ideas and Innovation from the Hotel Sector and Beyond

Explore some of the latest industry insights and discuss the ideas and innovations helping marketers on the path to business recovery. Martin Jordan will be joined by Hotel Marketing Association Committee Members Claire Bell & Stephen Moran.

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Travel Sector Webinar - May 5, 2020

Revisiting travel & leisure in the COVID-19 crisis

Four weeks since our previous, highly popular webinar to the Travel & Leisure sector and there have been many changes. We review the ever-evolving consumer mindset, look at search signals, market data and brand research as well as key actions to focus on in the coming weeks.

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Leisure Sector Webinar - April 28, 2020

Health & Fitness during COVID-19

For marketers, brand owners and digital teams at health, fitness and gyms, join us for an exploration on the trends, signals and challenges within the health & fitness space.

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Travel Sector Webinar - April 7, 2020

Travel brands and COVID-19

For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.

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Travel Sector Report

What travel brands should do during the COVID-19 crisis

The effects of COVID-19 will be felt long after the lockdowns are lifted. The next few months aren’t going to be plain sailing for the travel industry. For the travel industry, preparation, insight, research and proactivity is critical right now. When this is over, it will be the biggest fight for revenue the market has ever seen.

Read Report

Hotel Sector Review

The hotel in the clouds

Embracing new technology will help hoteliers revolutionise the customer experience and win business back from Online Travel Agents (OTAs), according to our latest report.

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Luxury Hotel Sector Review

Do luxury hotel sites deliver luxury experiences?

In this report we investigate how the world's top luxury hotel websites measure up in terms of their digital customer experience and what lessons can be learned by all luxury hotel brands.

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Our integrated thinking keeps travel brands moving forward

Showcase travel & leisure clients

We've worked with more travel and leisure businesses than almost any other agency. Our experience covers every digital touchpoint and every part of the marketing ecosystem too. As a result, our integrated offer, represents the most effective way for brands to coordinate and evolve their digital estate.

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