Enabling every sector of the healthcare and fitness industry
Healthcare sectors
Hospitals
We're working with leading hospital groups to elevate the patient experience through digitisation of patient journeys, employing service design thinking, machine learning and integrations to make care seamless.
Healthcare Services
We're working with multiple healthcare service providers like Millbrook, Eating Recovery Center and InHealth to scale their businesses rapidly without jeopardising patient care. From end-to-end medical warehousing systems to restructured care paths, we understand how to integrate digital into healthcare services.
Pharmaceuticals
We're working with pharmaceutical brands like Visufarma to elevate the direct-to-patient pathways in a post-COVID world. As the consumer becomes more informed, we are helping the sector deliver a better D2C experience that drives engagement, elevates brands and improves sales, all within the tight parameters required by the sector.
Healthcare Devices
We helped Terumo, Thermo, Peak and others build their brand, and elevate digital to being a critical sales and marketing channel for these traditionally offline businesses. As more buyers seek information and engagement online, we're the perfect partner to drive digital engagement and lead generation for healthcare device companies.
Private Healthcare
We have worked with Private Healthcare brands for over fifteen years. From healthcare insurers like AXA and Vitality, to direct-to-consumer brands like Vista Healthcare and Check4Cancer, we understand the unique challenges of marketing private healthcare in the UK.
Health Tech
We remain at the cutting-edge of healthcare technologies (HealthTech). We work with innovative healthcare brands, pioneering AI-powered digital triage, digital self-service and indoor navigation for hospital and private healthcare brands, and much more.
Our Healthcare Credentials
Download our full healthcare credentials and see how we can transform your brand.
How we enable healthcare brands to take on tomorrow
Healthcare & fitness industry challenges
Strategy & Consulting
Partnership strategies that transform
True digital transformation is an investment in your business' future. We make sure that your investment has a long and profitable life with our digital strategy expertise. We deliver future-focused thinking, planning and health-sector expertise that ensures effectiveness, returns and growth are built-in.
Working with AXA (a client of over 12 years) to deliver a payer-to-partner strategy continues to reap benefits. For brands from Nuffield to the NHS, we help bring digital-centric strategy to this rapidly transforming sector.
Experience Design
Delivering the convenience healthcare customers expect
Across the healthcare sector, people are used to receiving ever more data and information about their health and how to look after it. The challenge today is how to turn this information into relevant insight.
By developing deep insights into people's needs, our Experience Design experts create smart, personalised experiences that allow users to interact with complex data and handle delicate issues, with ease and confidence. This approach is transforming brands like Virgin and Vitality. How could it help yours?
ARTIFICIAL INTELLIGENCE
AI that delivers better outcomes and cost savings
AI is now streamlining and prioritising work processes. Machine learning algorithms predict workload and manage tasks based on urgency, complexity, and resource availability, increasing overall operational efficiency. Powerful predictive models can also help digitally triage patients and drive self-service.
Our expertise can augment legacy with leading-edge technology, bringing AI toolsets to work in your clinical and office processes, cutting costs, improving patient care, and delivering the right outcomes.
Integrated Marketing
Affirmative, relevant and engaging social media in healthcare
Whether prospective patient or gym member, relationships are everything, Our social media team understand the sensitive and affirming relationship health and fitness brands need to have with their customers. From creative content to relationship management, we know how to make your brand relevant.
We designed and built AXA PPP's social media strategy from the ground up, working with them and their PR teams to develop content, engagement, excitement and positivity. We helped take them from payer to partner.
Production & Engineering
Fixing a fragmented healthcare system
The COVID-19 pandemic accelerated the adoption of telemedicine, enabling patients to consult with healthcare providers remotely. Remote patient monitoring devices are also gaining popularity, allowing continuous monitoring of vital signs and other health data. But healthcare business remain monolithic and built on legacy.
Equator can help heal the wounds of uncontrolled growth. We have over ten years of expertise in integrating disparate medical and healthcare platforms into business-critical systems, making businesses faster, more efficient and delivering a seamless service.
Data
Data-driven evolution to keep you ahead of the curve
Healthcare is a sector ripe for disruption. Technology continues to improve the patient journey, reduce process complexity, minimise paperwork and deliver better outcomes. Our experts, across data, strategy and design, deeply understand health technology and have delivered solutions for many healthcare organisations.
We have delivered a cutting-edge patient app for AXA PPP healthcare & Nuffield Health which integrated the patient journey with the point of care - the hospital. We delivered effective process automation, document handling and back-end processing for AXA International - helping expatriates seek healthcare directly through an app, with no paperwork required.
Some of our work that's transforming the healthcare and fitness sector
Healthcare & fitness: Transformation case studies
Millbrook Healthcare
Changing culture to help this company change even more lives for the better
Millbrook Healthcare Group is an award-winning service provider, working mostly with NHS Trusts and local authorities. Supplying and servicing mobility and related equipment, they support thousands of patients across the UK through a network of local depots, and more than 300 vans.
Learn more
Virgin Active: Gyms and fitness
Fit for world domination
How we transformed this global, high-growth brand with a new Sitefinity global platform that puts user experience at the heart of every interaction.
Learn more
Vitality: Health & Life
Breathing life into legacy systems
How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.
Learn more
Beatson
Shining a light in the battle against cancer
We transformed Beatson Cancer Charity’s digital world, creating an innovative new service - My Light - into the bargain. Launched in time for the COVID-19 Lockdown, My Light provides personalised, practical information online for patients and their families.
Learn more
HCA Healthcare UK
Digital transformation: when everything stopped, it was time to start
How we transformed the sites platform and digital infrastructure to pave the way for a new roadmap of improvements.
Learn more
RVS
Creating a secure digital platform for growth
Equipping RVS with the digital functionality they need to reach more volunteers and achieve wider fundraising goals.
Learn more
VISUfarma
An eye on the future
Creating a strategic vision for Visufarma’s digital transformation
Learn moreOpinions, Insights & Research
Healthcare
Opinion Paper
Maximise value with a pragmatic approach to AI
Artificial intelligence isn’t going to disrupt your industry; it is already doing so. We’ve gathered expert insight to give you a better understanding of how to take that first crucial step.
Learn More
Webinar
Driving ROI with digital transformation in Healthcare
Our panel of industry and psychology experts discuss challenges and futures for Health Sector and how to balance efficiency and experience when leveraging digital to transform.
Watch Now
Opinion Paper
Should healthcare providers focus in efficiency or experience?
A look at how efficiency and the desire to create better treatment drives the healthcare industry to transform digitally and how that influences its focus on experience and efficiency.
Learn More
Transforming healthcare and fitness for 25 years
Showcase healthcare and fitness clients
We are proud to have many long-standing relationships with businesses of all types in the healthcare and fitness sector. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.