Transforming the healthcare sector from the ground up

Healthcare & fitness

Healthcare is now a technology-led sector. We are empowering consultants with more insights, enabling patients with new levels of connectivity and bringing greater control to our overall health and fitness.

Enabling every sector of the healthcare and fitness industry

Healthcare sectors


We're working with leading UK hospital providers to improve their digital experience, enhance patient care and bring cost-efficiency through digitisation.

Healthcare Services

We're helping Millbrook healthcare digitise their entire business and bring savings to everyone.


We're supporting Visufarma in their journey to be Europe's most-loved ophthalmology brand through better digital experiences.

Healthcare Devices

We helped Terumo Aortic build an engaging digital experience for their complex, life-saving technologies.

Private Healthcare

We work with two of the UK's leading private healthcare insurers, AXA and Vitality, to digitise, harmonise and evolve their member offerings.

Health Tech

Working with AXA and The Design Museum we created an award for the most innovative health tech.

Our Healthcare Credentials

Download our full healthcare credentials and see how we can transform your brand.


How we enable healthcare brands to take on tomorrow

Healthcare & fitness industry challenges

Strategy & Consulting

Partnership strategies that transform

True digital transformation is an investment in your business' future. We make sure that your investment has a long and profitable life with our digital strategy expertise. We deliver future-focused thinking, planning and health-sector expertise that ensures effectiveness, returns and growth are built-in.

Working with AXA (a client of over 12 years) to deliver a payer-to-partner strategy continues to reap benefits. For brands from Nuffield to the NHS, we help bring digital-centric strategy to this rapidly transforming sector.

Experience Design

Delivering the convenience healthcare customers expect

Across the healthcare sector, people are used to receiving ever more data and information about their health and how to look after it. The challenge today is how to turn this information into relevant insight.

By developing deep insights into people's needs, our Experience Design experts create smart, personalised experiences that allow users to interact with complex data and handle delicate issues, with ease and confidence. This approach is transforming brands like Virgin and Vitality. How could it help yours?

Production & Engineering

Choosing the right CMS or DXP for growth & control

Content is what drives relationships and relevance in healthcare and fitness. A strong CMS or DXP makes it easy. We are platform agnostic and an Umbraco Gold Partner, Sitecore Silver, EpiServer Platinum, Sitefinity Partner, as well as WordPress and Drupal.

We are working with Virgin Active on a global Sitefinity rollout and we've helped AXA Health develop its content management capability through multiple evolutions over 12 years.

Integrated Marketing

Affirmative, relevant and engaging social media in healthcare

Whether prospective patient or gym member, relationships are everything, Our social media team understand the sensitive and affirming relationship health and fitness brands need to have with their customers. From creative content to relationship management, we know how to make your brand relevant.

We designed and built AXA PPP's social media strategy from the ground up, working with them and their PR teams to develop content, engagement, excitement and positivity. We helped take them from payer to partner.


Retention is critical in health and fitness

Whether you are selling gym memberships, health insurance or dentistry, retention is critical to customer value. Acquisition costs in healthcare are exceptionally high. Audiences are hard to reach and motivations vary. You need an effective, integrated approach to delivering long-term customer value. We know healthcare CRM and we can help you retain your customers.

We support hospitals, pharmaceutical companies and fitness brands with their customer databases and ensure personalisation is delivered through email, app, messaging, site and beyond. We work with Salesforce, HubSpot, Dynamics, DotDigital & others and can build a solution to fit your needs.


Data-driven evolution to keep you ahead of the curve

Healthcare is a sector ripe for disruption. Technology continues to improve the patient journey, reduce process complexity, minimise paperwork and deliver better outcomes. Our experts, across data, strategy and design, deeply understand health technology and have delivered solutions for many healthcare organisations.

We have delivered a cutting-edge patient app for AXA PPP healthcare & Nuffield Health which integrated the patient journey with the point of care - the hospital. We delivered effective process automation, document handling and back-end processing for AXA International - helping expatriates seek healthcare directly through an app, with no paperwork required.

Some of our work that's transforming the healthcare and fitness sector

Healthcare & fitness: Transformation case studies

Millbrook Healthcare

Changing culture to help this company change even more lives for the better

Millbrook Healthcare Group is an award-winning service provider, working mostly with NHS Trusts and local authorities. Supplying and servicing mobility and related equipment, they support thousands of patients across the UK through a network of local depots, and more than 300 vans.

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Virgin Active: Gyms and fitness

Fit for world domination

How we transformed this global, high-growth brand with a new Sitefinity global platform that puts user experience at the heart of every interaction.

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Vitality: Health & Life

Breathing life into legacy systems

How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.

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Shining a light in the battle against cancer

We transformed Beatson Cancer Charity’s digital world, creating an innovative new service - My Light - into the bargain. Launched in time for the COVID-19 Lockdown, My Light provides personalised, practical information online for patients and their families.

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HCA Healthcare UK

Digital transformation: when everything stopped, it was time to start

How we transformed the sites platform and digital infrastructure to pave the way for a new roadmap of improvements.

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Creating a secure digital platform for growth

Equipping RVS with the digital functionality they need to reach more volunteers and achieve wider fundraising goals.

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An eye on the future

Creating a strategic vision for Visufarma’s digital transformation

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Transforming healthcare and fitness for 25 years

Showcase healthcare and fitness clients

We are proud to have many long-standing relationships with businesses of all types in the healthcare and fitness sector. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.

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