Transforming the retail sector from the ground up


Retailers have never faced more challenging times. Equator enables retail brands to take on tomorrow by increasing sales and transforming supply chains to drive down costs whilst increasing value.

Transforming businesses throughout the retail & consumer goods industries.

Retail & consumer goods sectors

Consumer Goods

Omnichannel integration is turning consumer goods companies into retailers and they're looking to Equator to support this transformation.

Food & Beverage

F&B businesses are in a world of constant turmoil. Equator's blend of creativity, innovation and engineering is helping them navigate the storm.


Equator is working with online and offline retail brands like Baxters, Made & Boots to define and deliver new ways to engage consumers and drive sales.

Consumer Services

Consumer brands are searching for new and more intelligent ways to engage with consumers. Equator is their partner of choice to achieve it.


As the automotive industry goes online, new opportunities are emerging. We're working with brands like Lookers and Honda to make the most of them.

Apparel & Accessories

We have created content and experiences for the likes of Lee Jeans, Victoria Beckham and All Saints.

Our retail & consumer goods credentials

Download our full retail & consumer credentials and see how we can transform your brand.


How we enable retail & consumer goods brands to take on tomorrow

Retail and consumer goods industry challenges

Strategy & Consulting

Capitalising on transformational technology

Real digital transformation is an investment in the future. Our strategic consulting services work with brands to develop future-focused thinking that goes far beyond simple websites, e-commerce funnels or apps.

Our services have helped develop a rich digital brand engagement proposition for Macallan, built out global multi-channel campaigns for HTC and revolutionised Samsonite's in-store brand delivery.

Experience Design

Delivering the convenience retail customers expect

With digital retail becoming ubiquitous and the big players stealing ever more market share with seamless, scaled omnichannel experiences, how can everyone else hope to compete?

It's true that customers do have high expectations, but our customer-centred design experts will strengthen and differentiate your brand, streamline your customer journeys and transform your operations cost-effectively. Enabling you to attract and retain more customers than ever before.

Brand & Content

Avoiding commoditisation with creative content

Beyond the shop-front, it is your brand, your voice, your engagement that drives true value. Content is the key to greater profitability, so it is important to be strategic in your approach. Our content experts understand how to maximise value across paid, owned, earned and shared media. Let us build your content strategy, the returns and cost savings will speak for themselves.

We've already supported GetTheLabel, Berghaus, Victoria Beckham, and others with rich, relevant content strategies that are audience-appropriate. efficient and engaging.

Integrated Marketing

Search, shopping & marketplaces - all under one roof

The retail search space is unique, fragmented and incredibly competitive. From the bear pit that is Google Shopping through to the wild-west of online marketplaces, you need a team that has a keen eye for detail and never stops optimising. You need a structured and strategic approach to search that is laser-focused on ROI.

With margins tight, competition high and pressure from marketplaces, we build profitable retail search strategies that make sense, just as we have for Peacocks, Office, Allsaints and many others.


Choosing and implementing a retail ecommerce platform

We are ecommerce platform-agnostic, and for the retail sector, we specialise in open-source platforms like Shopify, Magento, Ucommerce and Woocommerce. These feature-rich platforms are suitable for online operations of up to £30m online turnover.

Our ecommerce experts have helped clients like Sterling Furniture, Baxters, Macallan, and Paul Mitchell create engaging digital experiences that significantly increase sales.

Production & engineering

Choosing an the right CMS or DXP for retail growth

We are platform agnostic, and for the retail sector, we specialise in open-source platforms like Umbraco (Gold Partner), WordPress and Drupal. These are suitable for retail operations of up to £30Mn online turnover, and we integrate these with eCommerce platforms like Shopify, Magento, Ucommerce and WooCommerce.

We have helped clients like Sterling Furniture, Baxters, Macallan and Paul Mitchell create engaging digital experiences that increase sales online.

Some of our work that's transforming the retail & consumer goods sector

Retail & consumer goods: transformation case studies

Global storytelling for the Macallan

Masters of Photography

The aim was to increase awareness and reach of The Macallan among consumers of premium spirits, particularly single malt drinkers, and to win new fans with an exciting, engaging digital platform.

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Paul Mitchell

Award-winning digital experience for LA haircare brand

California haircare business Paul Mitchell came to Equator and we delivered an experience that won a Gold W3 Award within two months of launch.

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Crazy Color

Going crazy for a brighter brand

When Professional Beauty System hired us to launch an outrageous new hair dye range, we created an outrageous campaign to match.

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Jones Bootmaker

New life for an historic retail brand

Jones Bootmakers asked us to ‘reignite’ a much-loved and well-established brand while retaining all the positive associations of a century-and-a-half of heritage.

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Age Co

Transforming the UK's largest charity for the elderly

How we added significant value to the commercial wing of UK's largest charity for older people with a better branded online experience.

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Covent Garden

Stand-out thinking for this iconic destination

Developing an integrated strategy for an iconic London destination

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Transforming the mortgage industry

How we worked proactively to develop a revolutionary digital mortgage process.

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Harvey Jones

Cooking up an integrated approach for Harvey Jones

We developed an effective and efficient marketing strategy for this luxury kitchen design business, with some mouthwatering results.

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Transforming the car-buying experience for Lookers

We used Sitecore’s customer experience and content management capabilities to create a revolutionary digital platform for Lookers, one of the UK’s biggest multi-franchise car dealer groups.

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Lloyds Black Horse

More than a token solution for car financing

Mobile tech builds a more effective sales journey for Lloyds Black Horse

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Hitting the right note for GuitarGuitar

Delivering a total brand refresh for the UK's largest guitar retailer.

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A rich interactive experience for Samsonite

We developed and designed content for state-of-the-art interactive technology wall to provide a unique showcase for Samsonite’s great variety of travel and lifestyle products.

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Lee Cooper

Original work, for Britain’s original denim

A striking new suite of point-of-sale material and lookbooks to embrace the unique character of London’s very own jeans.

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Creating magic for DisneyMedia+

Building an imaginative experience for the original Imagineers was a tall order - but one we rose to with great success.

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A rewarding experience for a bright and bouncy loyalty scheme

We rebranded one of the UK’s leading bricks-and-mortar loyalty programmes, giving it the bright, bold feel it needed to really shine.

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A new recipe for a much-loved food brand

We created a delicious new website to make this traditional brand relevant for a new and younger audience.

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Covent Garden

A world-class website for a world-class destination

We were tasked with creating a completely new visual direction, while developing ways to monetise the site, and aligning with foreign strategies.

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Retail and consumer goods thought leadership and analysis

Retail & consumer goods sector reports and webinars

Retail Sector Webinar - May 28, 2020

What retail brands should do during the COVID-19 crisis

Join us for our fast-paced webinar delivering market insights and trends from our research team, a review of the competitive marketplace and a number of actionable ideas to work on right now. This 30 minute session will inspire you to get fit for the new post-lockdown world.

Watch Now

Car Dealership Sector Review

Exploring the accelerating pace of change in the automotive sector

In this study, we aim to highlight the major trends that are taking place in the automotive sector and show how dealers are performing in this fast-changing environment.

Read Report

Creating the retail brands of tomorrow

Showcase retail & consumer goods clients

We work with these brands to open new markets, enhance experiences and deliver end-to-end efficiencies.

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