How we enable retail & consumer goods brands to take on tomorrow
Retail and consumer goods industry challenges
Strategy & Consulting
Capitalising on transformational technology
Real digital transformation is an investment in the future. Our strategic consulting services work with brands to develop future-focused thinking that goes far beyond simple websites, e-commerce funnels or apps.
Our services have helped develop a rich digital brand engagement proposition for Macallan, built out global multi-channel campaigns for HTC and revolutionised Samsonite's in-store brand delivery.
Delivering the convenience retail customers expect
With digital retail becoming ubiquitous and the big players stealing ever more market share with seamless, scaled omnichannel experiences, how can everyone else hope to compete?
It's true that customers do have high expectations, but our customer-centred design experts will strengthen and differentiate your brand, streamline your customer journeys and transform your operations cost-effectively. Enabling you to attract and retain more customers than ever before.
Brand & Content
Avoiding commoditisation with creative content
Beyond the shop-front, it is your brand, your voice, your engagement that drives true value. Content is the key to greater profitability, so it is important to be strategic in your approach. Our content experts understand how to maximise value across paid, owned, earned and shared media. Let us build your content strategy, the returns and cost savings will speak for themselves.
We've already supported GetTheLabel, Berghaus, Victoria Beckham, and others with rich, relevant content strategies that are audience-appropriate. efficient and engaging.
Search, shopping & marketplaces - all under one roof
The retail search space is unique, fragmented and incredibly competitive. From the bear pit that is Google Shopping through to the wild-west of online marketplaces, you need a team that has a keen eye for detail and never stops optimising. You need a structured and strategic approach to search that is laser-focused on ROI.
With margins tight, competition high and pressure from marketplaces, we build profitable retail search strategies that make sense, just as we have for Peacocks, Office, Allsaints and many others.
Choosing and implementing a retail ecommerce platform
We are ecommerce platform-agnostic, and for the retail sector, we specialise in open-source platforms like Shopify, Magento, Ucommerce and Woocommerce. These feature-rich platforms are suitable for online operations of up to £30m online turnover.
Our ecommerce experts have helped clients like Sterling Furniture, Baxters, Macallan, and Paul Mitchell create engaging digital experiences that significantly increase sales.
Production & engineering
Choosing an the right CMS or DXP for retail growth
We are platform agnostic, and for the retail sector, we specialise in open-source platforms like Umbraco (Gold Partner), WordPress and Drupal. These are suitable for retail operations of up to £30Mn online turnover, and we integrate these with eCommerce platforms like Shopify, Magento, Ucommerce and WooCommerce.
We have helped clients like Sterling Furniture, Baxters, Macallan and Paul Mitchell create engaging digital experiences that increase sales online.
Some of our work that's transforming the retail & consumer goods sector
Retail & consumer goods: transformation case studies
Global storytelling for the Macallan
Masters of Photography
The aim was to increase awareness and reach of The Macallan among consumers of premium spirits, particularly single malt drinkers, and to win new fans with an exciting, engaging digital platform.
Award-winning digital experience for LA haircare brand
California haircare business Paul Mitchell came to Equator and we delivered an experience that won a Gold W3 Award within two months of launch.Learn more
Going crazy for a brighter brand
When Professional Beauty System hired us to launch an outrageous new hair dye range, we created an outrageous campaign to match.Learn more
New life for an historic retail brand
Jones Bootmakers asked us to ‘reignite’ a much-loved and well-established brand while retaining all the positive associations of a century-and-a-half of heritage.Learn more
Transforming the UK's largest charity for the elderly
How we added significant value to the commercial wing of UK's largest charity for older people with a better branded online experience.Learn more
Stand-out thinking for this iconic destination
Developing an integrated strategy for an iconic London destinationLearn more
Transforming the mortgage industry
How we worked proactively to develop a revolutionary digital mortgage process.Learn more
Putting a price on genius
How we overhauled core business platforms for a leading art valuation and appraisal firm.Learn more
Cooking up an integrated approach for Harvey Jones
We developed an effective and efficient marketing strategy for this luxury kitchen design business, with some mouthwatering results.Learn more
Transforming the car-buying experience for Lookers
We used Sitecore’s customer experience and content management capabilities to create a revolutionary digital platform for Lookers, one of the UK’s biggest multi-franchise car dealer groups.Learn more
Lloyds Black Horse
More than a token solution for car financing
Mobile tech builds a more effective sales journey for Lloyds Black HorseLearn more
Hitting the right note for GuitarGuitar
Delivering a total brand refresh for the UK's largest guitar retailer.Learn more
A rich interactive experience for Samsonite
We developed and designed content for state-of-the-art interactive technology wall to provide a unique showcase for Samsonite’s great variety of travel and lifestyle products.Learn more
Original work, for Britain’s original denim
A striking new suite of point-of-sale material and lookbooks to embrace the unique character of London’s very own jeans.Learn more
Creating magic for DisneyMedia+
Building an imaginative experience for the original Imagineers was a tall order - but one we rose to with great success.Learn more
A rewarding experience for a bright and bouncy loyalty scheme
We rebranded one of the UK’s leading bricks-and-mortar loyalty programmes, giving it the bright, bold feel it needed to really shine.Learn more
A new recipe for a much-loved food brand
We created a delicious new website to make this traditional brand relevant for a new and younger audience.Learn more
A world-class website for a world-class destination
We were tasked with creating a completely new visual direction, while developing ways to monetise the site, and aligning with foreign strategies.Learn more
Creating the retail brands of tomorrow
Showcase retail & consumer goods clients
We work with these brands to open new markets, enhance experiences and deliver end-to-end efficiencies.