Hitting the right note for GuitarGuitar


Delivering a total brand refresh for the UK's largest guitar retailer.

A brand refresh and redesign

GuitarGuitar is the UK's largest guitar retailer. We were commissioned to refresh the brand identity and redesign their website, bringing more consistency, clarity and personality to the brand. 

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The inspiration

Keeping the brand cool and fresh, we drew inspiration from classic Swiss typography and layout. The result is a bolder and more characterful identity with a modern vibrant colour palette and engaging brand expression. 

A new identity

The new brand identity has been applied across a range of collateral including the website, advertising, social media campaigns, interiors, merchandising and point of sale.