Award-winning digital experience for LA haircare brand

Paul Mitchell

California haircare business Paul Mitchell could have gone anywhere for their new website. They came to Equator - and we delivered an experience that won a Gold W3 Award within two months of launch.

Breathing new life into the digital experience

Paul Mitchell wanted a site that breathed new life into the digital experience of their brand. It had to connect their market-leading global product range to the ethos and philanthropy that sit at the heart of the business. Already extremely active on social media, Paul Mitchell wanted to replicate and reflect the action on their site. Umbraco was the clear choice for our build.

Can we help your brand too?

Whether it’s a quick trim or a complete restyle, we’d love to give your business the digital salon treatment - wherever in the world you may be. Please get in touch.

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A long distance love affair

As one of their most important global routes to market, this project was something the team were incredibly passionate about. We agreed early on that the site had to express the essence of their brand in a new and compelling way, and that it had to become a powerful platform to handle the evolving product ranges for each geographic region. To achieve this, communication and collaboration was vital. Despite being on opposite sides of the globe, we built a tightly knit team, sharing ideas and progress on regular WebEx sessions and altering working hours to create the best environment for success.

A cut above

The end result really was something special, winning several high-profile awards. A visually stunning experience showcased the brand story, as well as key product lines. For those looking for inspiration, the site is packed with tutorials, tips and an “Ask a Stylist” forum. The fully responsive platform also seamlessly integrates Paul Mitchell’s salon locator service, and an ecommerce functionality for customers in selected territories.

2 months, 3 awards

Within the first two months of the site going live, it won Gold in the W3 Awards. It was also nominated as Communication Arts web pick of the day, and shortlisted as an site of the day.