How we enable bank & building society brands to take on tomorrow
Banking industry challenges
Digitally transforming the entire banking landscape
Open banking, disruption and challengers are causing every banking brand to reinvent how they operate. Our strategic consulting services work with brands to develop future-focused thinking that goes far beyond simple websites, quote & buy journeys or apps.
Our services have helped develop brands like Santander, Lloyds, Shawbrook and RBS create digitally centred experiences and new products to take on tomorrow.
De-risking enterprise CMS migrations for banks
The decision to migrate CMS' is a significant decision for all banking brands. We de-risk this with our technology-agnostic approach. As an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum and Sitefinity Partner, we can consult on platform choice and implement your project.
We have implemented CMS and websites for numerous banking brands including Umbraco for Shawbrook Bank and Sitecore for Santander, as well as developing on existing CMS solutions. These include Teamsite for Clydesdale and Tesco Bank and Sitecore for Lloyds Bank.
Cost-effective banking content strategies that engage and convert
Financial services content does not need to be strangled by regulatory compliance and it certainly does not need to be boring. Our content marketing strategists understand how to maximise your content's value across paid, owned, earned and shared media. Let us build your content strategy, and the returns and cost savings will speak for themselves.
We've already supported RBS, Virgin Money, Lloyds with tightly focused, audience-appropriate content that drives interest, ranking and conversion.
SEO & PPC
Ranking for banking product terms in a competitive search landscape
Relevance, content, code, links, speed and a lot more. There is so much to consider when optimising your website. You can trust our expert search engine optimisation team to get you maximum visibility in Google for all your banking products.
We have delivered front-page ranking for key products for Clydesdale & Yorkshire Bank and even got 'B' (their challenger brand) first for this term! We deliver strong search positions for all products for banking clients.
Creative & UX Design
Delivering the convenience banking customers expect
Across the banking industry, we're seeing digital start-ups stealing customers with more convenient digital experiences. Connecting digital services with user needs can increase uptake, retention and help stop a race to the bottom on price.
We have designed innovative, user-centred experiences for the likes of Lloyds and Santander that are transforming customer interactions and deliver the ability to keep up with evolving expectations faster than the competition.
Application management services to untangle the banking tech stack
We help banks and building societies take on tomorrow with a range of end-to-end integration and application management services. From payment systems to ERP, CRM to CTI, we integrate with the entire banking technology stack.
We have delivered award-winning solutions for Shawbrook Bank, Mauritius Commercial Bank, Santander and more.
Some of our work that's transforming the banking sector
Banking: Transformation case studies
Challenging a challenger
Applying our full-service offering, we helped define a unique position and personality for this small, specialist independent bank, transforming the brand and its entire communications strategy.
Putting banking consumers first
We smoothed out car insurance, fixed credit-card application and transformed the pre-login website from scratch. And our work’s been accredited as ‘Best in Class’ by GoogleLearn more
Clydesdale & Yorkshire Bank
Banking on success
Our visionary, strategic approach for Clydesdale and Yorkshire Bank Group covers innovative app development, social media strategy and live event sponsorship.Learn more
How we took 150 credit unions online
Responding to a government initiative to provide an alternative to loan sharks and payday lenders, The Association of British Credit Unions (ABCUL) approached Equator for help.Learn more
Mauritius Commercial Bank
Reimagining the digital estate
How we took a UX centred approach to revolutionise the entire banking experience across MCB’s personal, private and corporate offerings.Learn more
The Mortgage Lender
Building a better broker journey
How we researched and developed a customer experience strategy for The Mortgage Lender
Above and beyond for Santander
How we worked proactively to develop a revolutionary digital mortgage process.Learn more
Dudley Building Society
Brighter ideas for a brighter future
When Dudley Building Society hired us to develop a new brand and visual identity, we had some bright ideas on what to do.Learn more
Financial services thought leadership and analysis
Banking sector reports and webinars
Banking Payment Process Review
We've reviewed the digital banking payment process across several providers to show where improvements can be made to its effectiveness.Download Report
Financial Services Webinar - July 16, 2020
Banking Bounceback - Financial services in a changed world - An updated view
The country is starting to open up again, optimism has returned to the marketplace and the chancellor has stimulated the market with new spending incentives. Join us for a brief look at what this means for banks and financial services. And how brands, marketers and digital teams can stay ahead.Watch Now
Financial Services Webinar - April 21, 2020
Banking & COVID-19 - Flexibility, surety, service
Insights into how banks and finance brands are perfectly placed to play a strong part in this COVID-19 crisis and how technology could help.Watch Now
Financial Services Webinar - March 31, 2020
Fight or Flight Webinar
Martin Jordan, Equator's Innovation & Insight Director, looked at what brands should be doing to survive the COVID-19 pandemic.Watch Now
Lessons from the 2008 crash
Fight or Flight Report
With the COVID-19 pandemic, we are living through one of the most significant global crises in fifty years. Read our report on what brands should be doing.Read Report
Transforming banks and building societies for 20 years
Showcase bank and building society clients
We are proud to have many long-standing relationships with businesses of all types in the Financial Services sector. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.