Combining empirical Data & AI tools to drive change

Data & AI

Our dedicated Data and AI experts create data-driven business models and evolved customer interactions that help businesses take on tomorrow.

Adapt faster with smarter tools

The ability to act on insight gleaned from an increasingly complex network of interactions is becoming crucial for success. Our strategic approach defines agile, data-driven models and our Ai experts create tools that surface insight from complex interactions. From this understanding, client businesses can react more intelligently and adapt faster than their competition.

Let's talk Data & AI intelligence

Please get in touch to find out more about our Data & AI credentials and how we can help your business thrive.

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How we turn complex data into transformative insight

Data & AI Capabilities

Advanced website analytics

It's time to move beyond your basic Analytics setup. Our deep-level Insight experts know how to maximise your analytics investment, whether it’s Google Analytics, Adobe or another. Track events, forms, apps, social posts. Get realtime dashboards for all your activity. See everything in one place. Our analytics expertise creates value from your data.

AI & GenAI

Go beyond basic reporting and start to exploit the rich benefits of Machine Learning in your sales and marketing planning. With our expertise in advanced reporting and analytics, we can help you discover what will happen in the future, not just what has already happened. Empower your decision making with our machine learning expertise today.

Business performance analytics

More than ever, businesses are struggling to make sense of the sheer volume of data collected from internal systems, consumer platforms, business management systems and social media streams. Legacy platforms, incomplete analytics and databases that lack the 'bigger picture' perspective are leading companies to feel at risk of becoming uncompetitive. We bring together the right people and technology to leverage the real value of data through analytics, reporting and data visualisation.

Conversion optimisation

If you are not investing in improving your site or app's conversion rate, money is being wasted. We employ multiple quantitative, qualitative and visual toolsets to discover the lost sales in your website. We then exploit our ten years of expertise in multi-variate testing to find the fastest paths to better conversion. Imagine what 10% more conversion could mean to your business.

Working smarter, adapting faster

Data & AI work

How our data insights capabilities are fuelling more effective experiences for our clients.

All Work

Data-driven innovation and ongoing evolution


Over fifteen years of working with Village Hotels we’ve become a valued partner, strategic mentor, team extension and all-round agent of change.

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Car Dealership Sector Review

Exploring the accelerating pace of change in the automotive sector

In this study, we aim to highlight the major trends that are taking place in the automotive sector and show how dealers are performing in this fast-changing environment.

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Adding a Spark to the energy market

We created an entirely new brand for this challenger energy supplier - then built a chatbot that transformed customer experience and call-centre culture.

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