Connected service is the new sales.

Business-to-business products and services

The most sustainable and differentiated B2B relationships are driven by experiences that connect human and digital to provide a deeper, more personalised level of service.

Closing the gap between expectation and experience.

Business-to-business sectors

Commercial products

We've developed brand new product propositions for the intermediary, estate agency and utility markets for brands like Spark, Santander and others.

Commercial services

Whether making operations more efficient or streamlining the complex sale process, Equator's expertise can help you evolve. Just ask AXA Business, Gurrjohns, Beazley and others.


Engineering giants Wood and Weir have both partnered with Equator to help deliver digital transformation and change to a traditionally offline sector.


From strategic consulting through to digital development, we help brands like Millbrook modernise their logistical operations & customer experience.

Professional services

Digital brand experiences, integrated customer services, optimised, agile ways of working - Equator is helping brands like PKF, PwC and others transform.

Private Equity

We assist PE-backed companies to digitise, transform and innovate to exceed strategic objectives.

Our B2B Credentials

Download our full B2B credentials and see how we can transform your brand.


How we enable B2B brands to take on tomorrow

B2B industry challenges

Strategy & Consulting

Deliver more efficiency with a connected experience

Our consultants work in conjunction with teams in B2B commercial services, professional services, utilities and manufacturing. Our work focuses on optimising processes, enabling distributed working, creating agile services and defining experiences that deliver more value to clients and partners.

Among others, we supported Wood Group GTS in their goal to globally digitise the sales and marketing processes for their heavily offline-led business.

Experience Design

Ensuring your digital estate pays dividends

With complex sales journeys and varied audiences, it's not always simple to ensure your B2B digital estate is accountable and delivers bottom-line benefit. By taking a human-centred design approach we define, design and deliver architectures and journeys that connect user needs with organisational objectives.

We create experiences that are proven to pay dividends for global brands like AXA Business Insurance and high-growth mid-market businesses such as Advisor Plus and The Mortgage Lender.


Enhancing effectiveness with experiences tailored to individuals

Digital solutions will never replace the value of human interaction. Service-oriented B2B companies will fortify their sales efforts with digital tools, support, and data-driven insights to better serve their buyers.

We help leading B2B providers, such as ASPC and PwC, track prospect and client activity across channels to deliver experiences that add value to specific user needs and enhance engagement and interaction metrics.


Future-proof tech to power your growth

The roadmap to service success for B2B is as much about organisational evolution as digital transformation. We work hand-in-hand with our clients to support them with Application Development, Mobile, Systems Architecture, Integration and eCommerce.

We build complete business management platforms for the likes of Gurr Johns, a fine-art advisory company, enabling the modernisation of their service. We also release untapped value and add scalability for companies like the PE-backed HR platform, AdvisorPlus.


The robots are here - stay ahead of the curve

Robotic processes and intelligent automation tools can help businesses improve the effectiveness of services faster and at a lower cost than current methods, but with important limitations. Equator can help navigate those complexities.

One example of our RPA work is an AI-powered house sale price estimator created for a leading estate agency network. It was able to outperform a panel of experienced chartered surveyors in price accuracy.

Service Design

More efficient and rewarding services

In today's world of squeezed profits, the need to drive efficiencies are central to survival. Our Strategy and Design teams define and design optimised processes, services and products that streamline ways of working and enhance the effectiveness of customer interactions.

Our approach has helped drive transformation in complex and fast-paced companies like Embark, Veolia and SSE.

Some of our work that's transforming the B2B sector

Business-to-business: Transformation case studies

Extraordinary ROI for PricewaterhouseCoopers


Our highly-targeted integrated marketing campaign across UK and Europe delivered a staggering 165-to-1 return on investment.

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Accelerating sales growth for private equity specialist consultancy, Humatica

Creating more enquiries than ever before by increasing fund penetration with astute brand repositioning.

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Updating the brand and digital experience to transform SRUC

A digital refresh to reflect SRUC's response to new attitudes in environment and agriculture.

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Weir Group

Precision engineering for digital

How we brought pinpoint accuracy to play for Weir Group

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Bringing harmony to a complex world

How Equator helped Veolia share knowledge across diverse territories and sectors.

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Northern Marine

Multi-site design and development for Northern Marine

We established a brand architecture to accurately reflect NMG’s business structure and service provision

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Repositioning and refreshing Exemplas

We created a flexible brand solution that could adapt to the varied needs of the business.

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Creating magic for Disney+

Building an imaginative experience for the original imagineers was a tall order - but one we rose to with great success.

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Amor : Lockheed Martin

No website like it in the industry

The new Amor Group website is completely unique to the industries in which it operates by putting the emphasis on social.

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Transforming B2B for 25 years

Showcase business-to-business clients

We are proud to have many long-standing relationships with B2B businesses of all types. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.

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