How we enable B2B brands to take on tomorrow
B2B industry challenges
Deliver more efficiency with a connected experience
Our strategic consultants work in conjunction with teams in B2B organisations in commercial services, professional services, utilities and manufacturing to optimise processes, enable distributed working, create agile services and define experiences that deliver more value to clients and partners.
We supported Wood Group GTS in their goal to globally digitise the sales and marketing processes for their heavily offline-led business.
Creative & UX Design
Ensuring your digital estate pays dividends
With complex sales journeys and varied audiences, it's not always simple to ensure your B2B digital estate is accountable and delivers bottom-line benefit. By taking a human-centred design approach we define, design and deliver architectures and journeys that connect user needs with organisational objectives.
We create experiences that people enjoy and are proven to pay dividends for globals brands like AXA Business Insurance and high-growth mid-market businesses such as Advisor Plus and The Mortgage Lender.
Creating a digital-human dream team
Digital solutions will never replace the value of human interaction. Service-oriented B2B companies will fortify their sales efforts with digital tools, support, and data-driven insights to better serve their buyers.
We help leading B2B providers such as ASPC and PwC to track buyer activity across channels and view cross-channel activity tracking as a core success metric for online engagement.
Engineering & Technology
Future-proofed tech to power your growth
The roadmap to service success for B2B is as much about organisational evolution as digital investment. We work hand-in-hand with our clients on Application Development, Mobile, Systems Architecture, Integration and eCommerce.
We're building a complete business management platform for fine-art advisory Gurr Johns enabling them to productise and modernise their service to insurers and the fine art community at large. We also released untapped value and added scalability with a new Workflow Engine for PE-backed HR platform, AdviserPlus.
The robots are here - stay ahead of the curve
Robotic process and intelligent automation tools can help businesses improve the effectiveness of services faster and at a lower cost than current methods, but with important limitations. Equator can help navigate those complexities.
We developed a robust house sale price estimator for a leading estate agency network which outperforms the chartered surveyors in price accuracy.
Create more efficient and rewarding services
In today's world of squeezed profits, the need to drive efficiencies are central to survival. Our Strategy and Design teams define and design optimised processes, services and products that streamline ways of working and enhance the effectiveness of customer interactions.
Our approach has helped drive transformation in complex and fast-paced companies like Embark, Veolia and SSE.
Some of our work that's transforming the B2B sector
Business-to-business: Transformation case studies
Creating magic for Disney+
Building an imaginative site for the original imagineers was a tall order - but one we rose to with great success.Learn more
Amor : Lockheed Martin
No website like it in the industry
The new Amor Group website is completely unique to the industries in which it operates by putting the emphasis on social.Learn more
Repositioning and refreshing Exemplas
We created a flexible brand solution that could adapt to the varied needs of the business.Learn more
Multi-site design and development for Northern Marine
We established a brand architecture to accurately reflect NMG’s business structure and service provisionLearn more
Bringing harmony to a complex world
How Equator helped Veolia share knowledge across diverse territories and sectors.Learn more
Precision engineering for digital
How we brought pinpoint accuracy to play for Weir GroupLearn more
Cultivating a new digital experience for Scotland’s Rural College
A digital refresh to reflect SRUC's response to new attitudes in environment and agriculture.Learn more
Transforming B2B for 20 years
Showcase business-to-business clients
We are proud to have many long-standing relationships with B2B businesses of all types. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.