Transforming the property sector from the ground up


The digital landscape is transforming the property industry. With more consumers relying on smart devices to support their domestic life, the demand for digitally-enabled brands is growing exponentially.

Transforming every sector of the property industry

Property sectors

Property Services

This sector is changing fast. We're working with brands like Your Home to create the integrated, intelligent property services of tomorrow.

House Builders

We're helping housebuilders like Cala and Gleeson evolve their approach and attract more customers with more integrated, engaging digital experiences.

Social Housing

Equator are working with brands like Glasgow Housing Association to enhance their communications and customer services.


Connected living represents a significant opportunity. We are creating innovative new tenant platforms like Tili for the UK's letting agents and helping make property less painful.


People expect digital services that make their lives easy. In the letting sector, we're creating new products like Tili, that make renting effortless.

Estate Agents

Property sales are transforming and our ability to deliver the business models and brands of tomorrow are ensuring leading estate agency, ASPC stays ahead by delivering a top-to-bottom, innovative cloud-based estate agency solution.

Our Property Credentials

Download our full property industry credentials and see how we can transform your brand.


How we enable property brands to take on tomorrow.

Industry challenges

Strategy & Consulting

Products & services for connected living

The property market is being shaken to its foundations. Homes, interiors and utilities are all becoming connectible. As a result customers' expectations of the intelligence of their homes, and associated services, is growing exponentially.

Our team of consultants are working with brands in all these areas to define innovative services that make the most of this shift to smart living. We are already working with brands like Spark, Tili, Cala and Shelter to enhance their connectivity and the value they offer. We look forward to doing the same for you.


Connecting with your customer-to-be

Lead acquisition in property is an expensive, time-consuming business. And yet, so many businesses squander the opportunity to really extract value from their prospects. By adopting a complete CRM strategy, your business can enrich your leads database with greater insight, automate the communication process and shorten the journey to sale.

We work with Stewart Milne, Cala Group and others on improving customer relationship management capabilities, bringing efficiency and enabling better, smarter sales teams.

Production & Engineering

Choosing a CMS or DXP that increases property sales

We are platform agnostic and an Umbraco Gold Partner, Sitecore Silver, EpiServer Platinum and Sitefinity Partner, as well as extensive experience in WordPress and Drupal. We work with a diverse range of property brands to implement CMSs and DXPs for their digital experiences with a single goal - increase property sales. The platforms vary depending on the property brand and their in-house skill set.

Successful projects include using Umbraco to create a property management system for, migrating CALA Homes from Sitecore to Umbraco, Tridion for Emaar in Dubai and ProcessWire for Gleeson homes. We can advise and implement the platform that is most appropriate for your brand.

Experience Design

Delivering the convenience property customers expect

As the property industry quickly becomes more digital and more joined-up, new services are appearing every day. For these innovations to succeed, they must add value to people's lives.

Our Experience Design experts create innovative, engaging and vital services that attract and retain customers for many businesses across the property sector - Cala, Shelter, Tili and Emaar, to name a few. Our team will work with you to create digital experiences that truly make a difference to your brand and your customers' lives.

Integrated Marketing

Better, faster visibility for your properties in search

Over 90% of people start their new home search online so being visible in search is critical for property developers. You can trust our expert search engine optimisation team to get you maximum visibility on Google in the UK and abroad.

At Equator, we're helping property companies large and small. We understand the property search space and we know how to make you more visible.

Brand & Content

Improving your inbound marketing with relevant, engaging content

To generate leads in the property space, your content is the #1 priority. Our content experts understand how to maximise value across paid, owned, earned and shared media. Our content strategies support your sales team in closing the deal with the minimum of effort.

We work with multiple home builders and housing brands from Cala to Wheatley Group, Stewart Milne to Loretto Housing. We know property and we know content.

Some of our work that's transforming the property sector

Property: Transformation case studies

Building brands in social housing


When two established organisations merged to form the biggest housing association in Britain, they needed a dynamic and progressive new identity, together with three distinct brands. We stepped in to deliver.

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Cala Homes - Home Again

Sharing the love with Home Again for Cala Homes

With the ambition to be the UK’s go-to provider of quality resale part-exchanged properties, Cala Homes called on us to develop an optimistic rebrand that would help shed the negative associations of typical PX.

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Westpoint Homes - Creating a point of difference

Reinvigorating Westpoint Homes with enhanced brand visibility & flair

From beautifully crafted content to prestigious waymarking, find out how we drive engagement and desire for this luxury Scottish developer’s exquisite homes.

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Gleeson Homes - Creating life changing moments

An authentic messaging platform for Gleeson Homes

Covid added new complexities and fears for first-time buyers. So, when Gleeson Homes approached us for a real-life take on branding, we rolled up our sleeves.

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Tili: Digital home move assistant

The world’s first virtual assistant for tenants

Transforming the rental sector with an innovative, friendly new interface and back-end system. And a fresh new brand identity to go with it.

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Shelter Scotland: Homes charity

New house rules

We helped Shelter Scotland thrive, with an innovative campaign and a friendly, personable avatar answering questions, 24/7.

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Glasgow Housing Association

An immersive mobile exhibition

Glasgow Housing Association, the biggest social landlord in Scotland, selected us to tell the story of a citywide transformation.

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CALA Group

A new digital experience drives more custom for CALA

We delivered a class-leading home-move experience that transformed customer journeys and delivered significant sales and revenue growth.

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Covent Garden

Stand-out thinking for this iconic destination

Developing an integrated strategy for an iconic London destination

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Transforming the mortgage industry

How we worked proactively to develop a revolutionary digital mortgage process.

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Emaar: Property developers

Luxury online

Emaar Properties is behind some breathtakingly luxurious building projects. So naturally, their new website had to reflect an exceptional level of quality and exclusivity.

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NPL: Land regeneration

Transforming land, transforming brand

We defined and developed a brand hierarchy for the diverse group of land development companies making up the UK’s biggest brownfield regeneration business.

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Wheatley Group & GHA

Creating better lives

The Wheatley Group provides housing and property services to over a quarter of a million people in Scotland, making it one of the UK’s biggest landlords. We’ve worked closely with the group during ten years of radical change.

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Robertson Homes

Home to new beginnings

How we energised the Robertson Homes brand with a clearer proposition and a fresh visual identity that delivered significant growth.

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Creating the property brands of tomorrow

Showcase property clients

We work with these brands to create experiences that differentiate their propositions and open up new revenue streams.

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