Communication on a grand scale
Before we began work on the project, GHA had invested £1.3bn in social housing, yet much of the public - including the association’s own tenants - didn’t know. Our challenge was to communicate the scale and benefit of GHA’s service and investment, in the most engaging way possible.
The design timeframe was short - just three and a half months from initial brief to first event. Given the technical and logistical challenges, delivering this on time and within budget was no mean feat.
Do you have similar challenges?
While most of our work lives in the digital and design worlds, we love a challenge - and sometimes the answer to the challenge has wheels and an engine. If your business could use some innovative thinking - even if that doesn’t include a Big Red Truck, please get in touch.
The Big Red Truck
Our solution focused on a Big Red Truck, which toured the city and beyond delivering a mobile exhibition to schools, workshops and community centres. The truck used affordable but innovative technologies, including a 'magic table' with interactive projections, and a video wall telling the story of GHA’s vision and achievements.
“The truck used affordable but innovative technologies, including a 'magic table' with interactive projections.”
“89% of visitors said they felt that the experience positively changed how they felt about GHA.”
A huge attraction
Our exhibition attracted over 40,000 visitors in the first twelve months, with 89% of visitors saying they felt that the experience positively changed how they felt about GHA. We also won three Herald Digital Business Awards for our work.
Initially briefed to run for six months, the overwhelming success of the exhibition saw it run for three years, reaching an audience five times larger than initially planned. It also went on to win not one but three innovation effectiveness awards, and helped support the positioning of GHA as one of Europe’s leading social organisations.