The Fast-Mover Advantage in Banking
Creating momentum in a regulated market
Banks face rising customer expectations, tighter regulation and legacy platforms that slow progress. We help you remove friction, improve conversion and deliver returns faster by focusing on the initiatives that create the highest commercial impact. Our team understands regulatory complexity, operational constraints and the demands of modern banking. We prioritise the value levers that matter and execute at pace so you build a clear Fast-Mover Advantage.
Transforming every sector of the banking industry
Banks & Building Societies
Retail Banks & Building Societies
Working with retail brands like Santander and RBS, we're helping brands become more agile and add more value to customers.
Commercial Banks
Commercial banks are looking to revolutionise how they operate. Brands like Shawbrook and MCB are choosing Equator to help change the game.
Challenger Brands
CYB's B brand is a powerful disruptor and Equator's expertise was essential to B's starting out & success in this fast-changing landscape.
Our banking credentials
Download our full banking credentials and see how we can transform your brand.
Enabling bank & building society brands to take on tomorrow
Banking industry challenges
UX & Service Design
Redesign customer journeys to drive measurable banking outcomes
Banks win or lose on the quality of their core journeys. We map and prioritise high-impact customer journeys, quantify friction and define a clear UX vision that aligns product, risk, technology and operations. This creates focus on outcomes that matter, lowers acquisition costs, increases digital adoption, and reduces cost to serve.
Production & Engineering
De-risking enterprise CMS & DXP migrations for banks
The decision to migrate CMS or DXP is a significant decision for all banking brands. We de-risk this with our technology-agnostic approach. As an Umbraco Gold Partner, Sitecore Silver, Episerver Platinum and Sitefinity Partner, we can consult on platform choice and implement your project.
We have implemented CMSs and DXPs for numerous banking brands including Umbraco for Shawbrook Bank and Sitecore for Santander, as well as developing on existing CMS solutions. These include Teamsite for Clydesdale and Tesco Bank and Sitecore for Lloyds Bank.
Brand & Content
Cost-effective banking content strategies that engage and convert
Financial services content does not need to be strangled by regulatory compliance and it certainly does not need to be boring. Our content marketing experts understand how to maximise your content's value across paid, owned, earned and shared media. Let us build your content strategy, and the returns and cost savings will speak for themselves.
We've already supported RBS, Virgin Money, Lloyds with tightly focused, audience-appropriate content that drives interest, ranking and conversion.
Conversion Rate Optimisation
Optimise conversion and revenue through focused CRO
Many banks lack dedicated CRO expertise across strategy, UX, design, and DXP platforms. We provide specialised, cross-functional CRO teams that combine insight, experimentation, and delivery. Using RICE scoring to prioritise backlogs, we concentrate on changes that deliver measurable uplift in conversion, cost efficiency, and revenue, transforming optimisation into a repeatable engine for bottom-line impact.
Augmented Teams
Augmented teams that unlock value in months, not years
Lean internal teams and skills gaps often hinder delivery. We embed augmented, cross-functional teams across data, engineering, UX, and delivery, supported by fractional CTO, CPO, and CISO leadership. This model provides immediate depth, accelerates execution, and delivers value at challenger pace without long-term hiring risks.
SEO & GEO
Make seo and geo work in a saturated insurance search landscape
Banking products search performance depends on more than just keywords. We optimise relevance, content, code, links, and site speed to improve visibility across Google and emerging AI-driven discovery channels. This ensures your digital product journeys are easy to find, compliant by design, and built to convert in highly competitive markets.
Some of our work that's transforming the banking sector
Banking: Transformation case studies
Clydesdale & Yorkshire Bank - Launching B
Transforming traditional banking for a new generation
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Lloyds Banking Group - Black Horse Finance
Transforming Car Finance Through UX Innovation
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Dudley Building Society - Powering life
Creating a consumer-focused mortgage and member CX
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Opinions, Insights & Research
Banking
Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
Above and Beyond Your Consumer Duty
This opinion paper is designed to help businesses strike a balance between meeting Consumer Duty requirements and adapting to evolving customer expectations, and doing it all without strangling growth or profit margins.
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Webinar
Using Consumer Duty as a Growth Platform
Our panel of industry experts discuss the challenges and opportunities to meet consumer duty obligations whilst optimising processes and reducing costs.
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Opinion Paper
Maximise value with a pragmatic approach to AI
Artificial intelligence isn’t going to disrupt your industry; it is already doing so. We’ve gathered expert insight to give you a better understanding of how to take that first crucial step.
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Opinion Paper
Beyond Apps and iPads
Our Chief Growth Officer, Garry Hamilton, looks at the digital evolution shift in the financial sector.
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Report
Compete, collaborate or collapse?
What role do banks and building societies have in the future of consumer financial services, and how can technology keep them ahead?
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Transforming banks and building societies for 25 years
Showcase bank and building society clients
We are proud to have many long-standing relationships with businesses of all types in the Financial Services sector. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.
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