Transforming the healthcare sector from the ground up

Healthcare & fitness

The Fast-Mover Advantage in Healthcare

Improving outcomes with faster, smarter delivery


Healthcare providers operate under constant pressure, with demand outpacing capacity and patient needs evolving quickly. We help organisations improve clinical access, streamline pathways and reduce operational strain. Our sector insight supports faster decisions, clearer prioritisation and measurable improvements in patient and clinical experience. By focusing on high-value improvements and rapid delivery, we help you create a decisive Fast-Mover Advantage. 

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Enabling healthcare brands to take on tomorrow

Health industry challenges

Strategy & Consulting

Partnership strategies that transform

True digital transformation is an investment in your business' future. We make sure that your investment has a long and profitable life with our digital strategy expertise. We deliver future-focused thinking, planning and health-sector expertise that ensures effectiveness, returns and growth are built-in.

Working with AXA (a client of over 12 years) to deliver a payer-to-partner strategy continues to reap benefits. For brands from Nuffield to the NHS, we help bring digital-centric strategy to this rapidly transforming sector.

Experience Design

Delivering the convenience healthcare customers expect

Across the healthcare sector, people are used to receiving ever more data and information about their health and how to look after it. The challenge today is how to turn this information into relevant insight.

By developing deep insights into people's needs, our Experience Design experts create smart, personalised experiences that allow users to interact with complex data and handle delicate issues, with ease and confidence. This approach is transforming brands like Virgin and Vitality. How could it help yours?

ARTIFICIAL INTELLIGENCE

AI that delivers better outcomes and cost savings

AI is now streamlining and prioritising work processes. Machine learning algorithms predict workload and manage tasks based on urgency, complexity, and resource availability, increasing overall operational efficiency. Powerful predictive models can also help digitally triage patients and drive self-service.

Our expertise can augment legacy with leading-edge technology, bringing AI toolsets to work in your clinical and office processes, cutting costs, improving patient care, and delivering the right outcomes.

Integrated Marketing

Affirmative, relevant and engaging social media in healthcare

Whether prospective patient or gym member, relationships are everything, Our social media team understand the sensitive and affirming relationship health and fitness brands need to have with their customers. From creative content to relationship management, we know how to make your brand relevant.

We designed and built AXA PPP's social media strategy from the ground up, working with them and their PR teams to develop content, engagement, excitement and positivity. We helped take them from payer to partner.

Production & Engineering

Fixing a fragmented healthcare system

The COVID-19 pandemic accelerated the adoption of telemedicine, enabling patients to consult with healthcare providers remotely. Remote patient monitoring devices are also gaining popularity, allowing continuous monitoring of vital signs and other health data. But healthcare business remain monolithic and built on legacy.

Equator can help heal the wounds of uncontrolled growth. We have over ten years of expertise in integrating disparate medical and healthcare platforms into business-critical systems, making businesses faster, more efficient and delivering a seamless service.

Data

Data-driven evolution to keep you ahead of the curve

Healthcare is a sector ripe for disruption. Technology continues to improve the patient journey, reduce process complexity, minimise paperwork and deliver better outcomes. Our experts, across data, strategy and design, deeply understand health technology and have delivered solutions for many healthcare organisations.

We have delivered a cutting-edge patient app for AXA PPP healthcare & Nuffield Health which integrated the patient journey with the point of care - the hospital. We delivered effective process automation, document handling and back-end processing for AXA International - helping expatriates seek healthcare directly through an app, with no paperwork required.

Some of our work that's transforming the healthcare and fitness sector

Healthcare & fitness: Transformation case studies

Millbrook Healthcare

Changing culture to help this company change even more lives for the better

Millbrook Healthcare Group is an award-winning service provider, working mostly with NHS Trusts and local authorities. Supplying and servicing mobility and related equipment, they support thousands of patients across the UK through a network of local depots, and more than 300 vans.

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Vitality: Health & Life

Breathing life into legacy systems

How our enterprise-level engineering enabled us to integrate with complex legacy platforms to transformed user journeys for Vitality.

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HCA Healthcare UK

Digital transformation: when everything stopped, it was time to start

How we transformed the sites platform and digital infrastructure to pave the way for a new roadmap of improvements.

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Beatson

Shining a light in the battle against cancer

We transformed Beatson Cancer Charity’s digital world, creating an innovative new service - My Light - into the bargain. Launched in time for the COVID-19 Lockdown, My Light provides personalised, practical information online for patients and their families.

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RVS

Creating a secure digital platform for growth

Equipping RVS with the digital functionality they need to reach more volunteers and achieve wider fundraising goals.

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VISUfarma

An eye on the future

Creating a strategic vision for Visufarma’s digital transformation

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Opinions, Insights & Research

Healthcare

Opinion Paper

Maximise value with a pragmatic approach to AI

Artificial intelligence isn’t going to disrupt your industry; it is already doing so. We’ve gathered expert insight to give you a better understanding of how to take that first crucial step.

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Webinar

Driving ROI with digital transformation in Healthcare

Our panel of industry and psychology experts discuss challenges and futures for Health Sector and how to balance efficiency and experience when leveraging digital to transform.

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Opinion Paper

Should healthcare providers focus in efficiency or experience?

A look at how efficiency and the desire to create better treatment drives the healthcare industry to transform digitally and how that influences its focus on experience and efficiency.

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Transforming healthcare and fitness for 25 years

Showcase healthcare and fitness clients

We are proud to have many long-standing relationships with businesses of all types in the healthcare and fitness sector. For these brands we've created transformational strategies, game-changing digital services and even built entirely new businesses.

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