The Fast-Mover Advantage in Insurance
Unlocking value in every customer and claims journey
Insurers must balance profitability, regulatory scrutiny and rising customer expectations, often with ageing technology slowing progress. We work with teams to reduce cost to serve, increase digital adoption and improve claims and underwriting performance. Our focus is on high-impact initiatives that deliver value quickly. By aligning insight with rapid execution, we help insurers build a Fast-Mover Advantage in an increasingly competitive market.
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Enabling insurance brands to take on tomorrow
Insurance industry challenges
Engineering
Modernise core platforms and data foundations
Legacy policy systems and fragmented data estates slow claims, increase costs, and elevate risks. We help insurers modernise core platforms with composable, cloud-ready architectures that integrate policy, claims, and partner systems without disruptive rebuilds. This establishes a resilient foundation that accelerates change, improves compliance, and reduces cost-to-serve.
UX & Service Design
Connect customer, broker and claims journeys
Fragmented journeys across sales, servicing, and claims weaken trust and increase churn. We redesign and connect end-to-end processes and journeys to eliminate friction, automate hand-offs, and offer real-time visibility across teams and channels. This improves customer experience at crucial moments while delivering quick operational ROI.
Data
Turn fragmented data into operational and claims insight
Most insurers hold vast amounts of data but find it challenging to utilise effectively. We integrate customer, policy, claims, and supplier data into trusted platforms that power MI, reporting, and operational dashboards. This allows for quicker decisions, better oversight, and a unified view of performance across the organisation.
Data
AI and automation, where it delivers the most value
AI adds value when integrated into real workflows, not just experiments. We incorporate automation and AI into claims intake, servicing, and decision-making processes to shorten cycle times, enhance accuracy, and reduce manual effort. The aim is to deliver better outcomes, quicker resolutions, less leakage, and higher customer satisfaction.
Strategy & Consulting
Audit and prioritise where value is trapped
Many insurers recognise that transformation is necessary but lack clarity on where to begin. We conduct rapid audits and maturity assessments to determine your true position, identify structural inefficiencies across systems and journeys, and measure where value is currently trapped. This results in a clear, prioritised roadmap focused on initiatives that deliver tangible impact within months, not years.
Augmented Teams
Integrate ecosystems to reduce leakage and improve CX
Claims and servicing increasingly rely on external partners, yet many ecosystems remain disconnected. We connect insurers with repair networks, healthcare providers, rehabilitation services, and legal partners to automate workflows, enhance transparency, and reduce leakage. This shortens cycle times, boosts NPS, and strengthens control across the value chain.
Augmented Teams
Augmented teams that unlock value in months, not years
Lean internal teams and skills gaps often slow delivery. We embed augmented, cross-functional teams across data, engineering, UX, and delivery, supported by fractional CTO, CPO, and CISO leadership. This model offers immediate depth, accelerates execution, and delivers value at challenger speed without long-term hiring risks.
SEO & GEO
Make seo and geo work in a saturated insurance search landscape
Insurance search performance depends on far more than keywords alone. We optimise relevance, content, code, links and site speed to improve visibility across Google and emerging AI-driven discovery channels. This ensures your digital insurance journeys are easy to find, compliant by design and built to convert in highly competitive markets.
Conversion Rate Optimisation
Optimise conversion and revenue through insurance-focused CRO
Many insurers lack dedicated CRO capability across strategy, UX, design, and DXP platforms. We provide specialist, cross-functional CRO teams that combine insight, experimentation, and delivery. Using RICE scoring to prioritise backlogs, we focus efforts on changes that generate measurable improvements in conversion, cost efficiency, and revenue, transforming optimisation into a sustainable engine for the bottom line.
Some of our work that's transforming the insurance sector
Insurance: Transformation case studies
Tokio Marine HCC
Unlocking the Power of Sitecore to Create a Sales-Driven, Customer-Focused Solution
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Health-on-line
We redrew the map in online health insurance
Challenged to create the best quote-and-buy tool in the market, Equator took a long, hard look at how people search and evaluate health insurance products online. The result was a paradigm shift for the industry.
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Phoenix Life
Transforming the Retirement Centre
Creating great content and a brilliant UX for the UK’s largest retirement business.
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Age Co
Transforming the UK's largest charity for the elderly
How we added significant value to the commercial wing of UK's largest charity for older people with a better branded online experience.
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AXA Business Insurance
Working hard for hard-working businesses
We transformed how AXA engages with B2B audiences
Learn moreOpinions, Insights & Research
Insurance
Opinion Paper
Human centricity is more than a design issue
With rising customer expectations, financial services need to focus on convenience, value, and exceptional experiences. Find out more about adapting to meet these demands.
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Opinion Paper
From Protect and Pay to Predict and Prevent
Explore how AI and digital transformation are reshaping the insurance landscape. This paper examines strategies for transitioning from reactive protection to proactive prevention, optimising data usage, and balancing automation with human interaction.
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Opinion Paper
Driving Innovation with a Pragmatic Approach to AI
Our panel of experts discusses the transformative shift from traditional insurance methods to innovative strategies driven by intelligent data and advanced personalisation. Discover how these cutting-edge technologies are reshaping the insurance landscape—predicting risks, preventing claims, and reducing costs
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Opinion Paper
Building A Roadmap For Success
When should private equity firms roll up their sleeves and contribute to value creation in their portfolio companies?
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Opinion Paper
Transforming for Efficiency or Experience
We explore the struggle, between experience and efficiency, that many are currently wrestling with as they seek to digitally transform their organisations.
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Transforming insurance for 25 years
Showcase insurance clients
We are proud to have many long-standing relationships with businesses of all types in the insurance sector. For these brands, we've created transformational strategies, game-changing digital services and even built entirely new businesses.
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