Challenge
Vitality, a leading health insurance innovator, faced the complex task of disconnecting from Prudential’s digital infrastructure following its de-merger.
The goal was to safeguard revenue and continuity whilst transitioning away from legacy systems that were business-focused, inflexible, and difficult to evolve.
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Solution
Equator re-engineered Vitality’s digital estate to deliver a modern, customer-first experience while maintaining deep technical integration with its complex back-office ecosystem.
Built on Sitecore as a modular, scalable platform, the solution enabled personalisation, A/B testing, and future growth.
- Conducted detailed technical workshops to map legacy dependencies and design a safe decoupling roadmap
- Designed a new component-based architecture leveraging Sitecore’s full capability for personalisation and content optimisation
- Integrated seamlessly with CRM, fitness tracking platforms, and policy administration systems
- Transformed customer journeys from static and transactional to personalised, interactive experiences
- Developed a custom games platform with Disney to engage children around health, exercise, and nutrition
Results
- Significant uplift in site performance, engagement, and search visibility
- Streamlined application journeys leading to higher completion rates
- Strengthened Vitality’s position as a digital-first health and wellbeing brand
Outcome
“Vitality’s new platform connects its legacy systems with a modern, modular experience – combining operational stability with customer-centric innovation. It sets a foundation for ongoing digital growth and deeper member engagement.” Matt Aston