Challenge
Tokio Marine HCC is a global specialist insurer providing over 100 insurance products in health, aerospace, and financial services.
As its brand and international ambitions grew, the existing Sitecore platform became a constraint. Outdated architecture, restricted flexibility, and complex content management made it hard to showcase the full range of offerings, enable personalisation, or support cross-selling. Internal teams lacked the tools to operate quickly, and customer journeys were not optimised for engagement or conversion.
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Solution
Equator collaborated with TMHCC to re-architect its digital ecosystem, combining extensive Sitecore expertise with a customer-centric design.
The aim was to develop a scalable, conversion-oriented platform that empowers internal teams while offering tailored experiences to diverse global audiences.
- Conducted structured discovery to align business objectives, technical limitations, and user requirements.
- Redefined the information architecture to improve navigation, clarity, and conversion.
- Delivered full-fidelity designs to align stakeholders around the desired end-state experience.
- Implemented a modern Sitecore solution following Helix principles and .NET MVC.
- Enabled self-service content creation and personalisation through Sitecore Experience Manager.
- Executed delivery in agile sprints with regular demonstrations and close collaboration with TMHCC’s hosting team.
Results
Personalised user journeys supporting targeted engagement and cross-selling
Improved speed and control for content teams without developer dependency
A stable, scalable platform designed for global growth
Stronger brand expression aligned to TMHCC's technical authority
Outcome
Tokio Marine HCC now operates a future-proof, Sitecore-powered platform that supports sales-led growth, empowers internal teams, and delivers more relevant customer experiences.
The transformation provides a robust digital foundation to scale globally and unlock new commercial opportunities.