Challenge
Scotland’s Rural College (SRUC) is a globally recognised research and education institution. Changes in environmental priorities and agricultural policy necessitated a reorganisation of its activities and a clearer market-facing proposition. The existing brand and digital experience no longer reflected this direction, and the website struggled to effectively support applicants, research partners, and commercial audiences.
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Solution
Equator partnered with SRUC to deliver a comprehensive brand and digital transformation, focused on clarity, accessibility, and long-term scalability.
The programme modernised both the user experience and the underlying technology to support future growth in education, research, and consultancy.
- Migrated SRUC to a future-proof Umbraco CMS with cloud hosting
- Restructured and rebuilt thousands of courses and content pages
- Refreshed the brand and UX to align with SRUC’s new strategic direction
- Implemented a component-based architecture to support consistency and scale
- Integrated seamlessly with Unit-e and Microsoft Graph API
- Streamlined administration and content management processes
- Delivered to high accessibility and UX standards
Results
Transformation delivered in under six months
Maintained and grew student numbers
Increased research income and consultancy growth
Extended SRUC's international reach
Outcome
SRUC now operates a modern, future-ready digital platform that supports recruitment, research, and commercial engagement.
The transformation aligned brand, experience, and technology, allowing SRUC to respond confidently to change and increase its impact quickly.