Challenge
Shawbrook Bank is a specialist UK lender created to serve customers overlooked by traditional high-street banks – including SMEs, the self-employed, and private landlords.
Their digital presence no longer reflected this unique positioning, with fragmented user journeys and limited integration with core systems. The bank needed a digital platform that could effectively communicate its “Proudly Different” brand while improving acquisition efficiency and operational management.
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Solution
Equator reimagined Shawbrook’s digital experience from start to finish.
Built on Umbraco as a composable DXP, the new site combines modular architecture, security, and automation with a human-centred design approach.
- Repositioned the bank with a bold, transparent digital identity aligned to its “Proudly Different” ethos
- Redesigned UX and content architecture to simplify journeys for key segments – SMEs, brokers, and personal customers
- Integrated dynamic quote capabilities.
- Implemented automated build and deployment pipelines on Microsoft Azure to improve security and scalability.
- Enabled continuous optimisation through data-led content management and performance analytics.
Results
200% increase in direct traffic
500% uplift in named team-member enquiries
More substantial alignment between marketing and sales through fully connected customer journey
Outcome
Shawbrook now stands apart as a truly challenger bank – digitally enabled, customer-centric, and operationally agile – with a platform that can evolve as fast as the markets it serves.