A rich interactive experience for Samsonite


We developed and designed content for state-of-the-art interactive technology wall to provide a unique showcase for Samsonite’s great variety of travel and lifestyle products.


Creating brand standout and presence for the Samsonite concession within the luggage department at Selfridges, London. Mirroring the pioneering brand products and communicating this in an engaging and intuitive way through the application of innovative design solutions and complex technology.

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A first for Samsonite

Using screen technologies to create an engaging interactive experience for customers. A first for Samsonite, the 2.5 m touchscreen allows customers to explore and connect with the brand. This newly refurbished Samsonite concession is now the brand's most cutting edge department in Europe and cements their status as the world's largest luggage brand.


"Samsonite's new showcase at Selfridges is an exciting and significant development. It is entirely appropriate that our most innovative retail presence should be unveiled within such an iconic store. We were impressed with the creative innovation and pragmatic approach in delivering this involved project."


Mark McGuigan, Samsonite - General Manager UK & Ireland.