Challenge
RSPCA Pet Insurance, underwritten by AXA, faced a difficult challenge - driving growth in an increasingly saturated market where PPC costs were prohibitive.
As a reseller operating on tighter margins, traditional paid acquisition channels delivered poor ROI. To stay competitive, the brand needed to revitalise its affiliate programme and develop a scalable, cost-effective acquisition channel that showcased the strength of the RSPCA brand while maximising value from every partnership.
Key challenges included:
- High PPC costs eroding already narrow margins
- An underperforming affiliate programme with limited management
- Lack of creative assets and promotional flexibility
- Limited visibility and accountability across affiliate performance
The goal: Create a high-performing affiliate ecosystem that can sustainably scale sales and brand reach over time.
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Solution
Equator re-engineered RSPCA Pet Insurance’s affiliate programme from the ground up.
- Conducted a full audit of affiliate performance and partner mix
- Created new creative assets and brand-aligned promotional content
- Appointed a dedicated affiliate manager to oversee performance and relationships
- Migrated to a new network to enable better tracking and reporting
- Hand-recruited high-value partners and launched targeted promotional campaigns
Key Capabilities
Affiliate Strategy
Affiliate Management
Performance Marketing
Creative Production
Data & Analytics
Campaign Optimisation
Results
- 504% increase in affiliate-driven sales over three years
- Improved ROI and acquisition efficiency across all digital channels
- Stronger brand alignment and partner engagement under a new governance model