Challenge
Rocco Forte Hotels is a collection of around 11 luxury properties across six countries, each with its own history, character, and audience. When the group approached Equator, each hotel operated its own website. The challenge was to unify the brand under a single digital experience while preserving the individuality of each property and supporting multiple languages, cultures, and markets.
Can we help your brand too?
Sometimes less is more, and by turning 11 different sites into one, we helped make a diverse portfolio of hotels into a strong, unified brand. We could do something similar for your business, so please get in touch.
Solution
Equator partnered with Rocco Forte to create a single, global digital platform that translates luxury through a consistent, high-performing online experience.
The focus was on elegance, clarity, and commercial success on an international scale.
- Designed a unified digital experience that reflects brand consistency and individual hotel character
- Created image-led journeys showcasing rooms, dining, spas, and experiences
- Enabled direct booking alongside inspiration for conferences, weddings, and events
- Delivered a multi-language platform supporting eight languages, including Arabic, Chinese, and Russian
- Implemented page-level and component-level language overrides with intelligent fallbacks
- Worked with creative translators to localise content for cultural relevance, not literal translation
- Built a multi-currency, multi-lingual booking engine integrated with SynXis
- Enabled bookings for rooms, tables, and gifts, with reservation management via secure login
Results
Over £1m in online bookings within the first three weeks
19% increase in visitors converting to room bookings
27% year-on-year increase in booking value
Outcome
Rocco Forte now operates a single, global digital platform that elevates its luxury brand while delivering measurable commercial results.
The solution combines beauty and performance, supports international expansion, and shows how thoughtful experience design and technology can seamlessly convey luxury across languages and cultures.
