Challenge
Robertson Homes has been building high-quality homes since 1966, but its digital and brand experience no longer reflected the craftsmanship, values, or desirability of its developments. The website made it difficult for buyers to search for and compare homes, and the brand lacked the clarity and confidence expected in the luxury residential market.
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Solution
Equator partnered with Robertson Homes to redefine its brand proposition and overhaul the entire customer journey. The emphasis was on enhancing perception, making discovery easier, and providing sales teams with real-time data. Defined a clear brand proposition rooted in customer values and quality
- Identified core target audiences and developed detailed buyer personas
- Created a consistent messaging framework across marketing and digital
- Designed a premium visual identity aligned to luxury retail standards
- Restructured the website information architecture to simplify home search and discovery
- Integrated the website with the sales database to surface live plot availability and sales status
- Implemented data capture across key journeys to support follow-up and conversion
Results
End-to-end brand and digital refresh delivered in just three months
Clearer, more confident positioning in the luxury homebuilding market
Improved usability for buyers searching for their next home
Strong internal adoption and pride in the new brand experience
Outcome
Robertson Homes now operates a sophisticated, customer-focused digital experience that showcases the quality of its developments and supports sales performance. The new platform makes it simpler for buyers to find their ideal home and positions the brand strongly within the premium residential market.