Challenge
Mövenpick Hotels & Resorts operates in 24 countries with a diverse portfolio of business hotels, conference venues, and leisure resorts. Despite its international presence, the digital experience lagged behind customer behaviour. The main website was desktop-only, supported by a separate mobile site that provided a fragmented and inconsistent experience. This caused friction for users, increased maintenance costs, and limited the brand’s ability to convert the rising mobile traffic. The goal was clear – replace the divided experience with a single, responsive platform and significantly improve mobile performance, aiming for a target of 1.5% mobile conversion.
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Solution
We delivered a responsive redesign that unified desktop, tablet, and mobile into a single, consistent experience.
Our approach emphasised simplicity, context, and behaviour - ensuring content, functionality, and interactions adapted intelligently to the user and device. We transformed the existing brochureware into a fully responsive experience, introducing responsive-plus enhancements to improve usability on smaller screens while maintaining brand quality and clarity. Working closely with Mövenpick’s lead development partner, we ensured seamless deployment without disrupting the existing booking engine, enabling the business to benefit from improved UX without unnecessary platform risk.
Results
The new responsive platform consolidates desktop and mobile into a single experience, with mobile conversion rates above the target.
Outcome
Mövenpick now offers a unified, future-ready digital experience that reflects how guests actually browse, research, and book.
By eliminating fragmentation and prioritising responsive design principles, the brand has reduced complexity, enhanced the customer experience, and built a scalable platform to support sustained growth in mobile bookings.