Challenge
Malmaison is one of the UK’s most distinctive boutique hotel brands, operating 17 hotels nationwide. Its website is crucial, both to secure direct bookings against online travel agents and to reinforce the brand’s premium positioning. When the current hosting environment neared decommissioning, Malmaison needed a more secure, stable, and scalable platform without raising ongoing costs. Uptime, resilience, and compliance were non-negotiable.
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Solution
Equator partnered with Malmaison to modernise its digital infrastructure by migrating the estate to a secure, cloud-first hosting model on Microsoft Azure.
The focus was on resilience, performance, and future-proofing, achieved with zero disruption to the business.
- Audited the existing hosting environment and identified cost and risk inefficiencies
- Designed a tailored Azure cloud architecture using regional pairs for isolation and availability
- Implemented fault-isolated infrastructure with independent power, network, and cooling
- Introduced secure backup and recovery vaults with managed restore points
- Defined a full hosting specification covering topology, application flows, monitoring, and business continuity
- Managed end-to-end migration, staging, and regression testing
- Delivered the migration on time and on budget with no service interruption
Results
Problem-free migration to a modern cloud environment
Significantly improved stability, resilience and recovery capability
No increase in ongoing hosting costs
Industry-leading SLAs achieved:
- Over 99.5% monthly uptime for virtual machines in availability sets
- Over 99.9% monthly uptime for single instance virtual machines
- Over 99.9%monthly uptime for SQL databases
Outcome
Malmaison now runs on a secure, scalable, and highly resilient cloud platform that supports its digital experience and commercial success. By upgrading the technology behind the scenes without raising costs, Equator helped future-proof the brand, ensuring reliability, confidence, and flexibility as the business continues to grow.