Challenge
Harvey Jones is a premium kitchen retailer operating in a high-consideration, design-led market. Its digital marketing efforts were underperforming, with inefficient spend and missed opportunities across key acquisition and conversion journeys. The business needed to generate more qualified leads while significantly improving conversion rates without diluting its luxury brand positioning.
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Solution
Equator partnered with Harvey Jones to develop and implement a cohesive digital marketing strategy centred on performance and efficiency. The approach aligned demand generation with on-site conversion to ensure traffic translated into measurable leads.
- Defined a clear performance-led marketing strategy aligned to lead growth
- Integrated PPC, SEO, digital media, and outreach into a single acquisition model
- Optimised key customer journeys to reduce friction and increase intent
- Refined messaging and calls to action to better reflect the premium proposition
- Applied continuous optimisation to improve efficiency and ROI
Results
80% increase in conversion rate for brochure requests
Improved quality and volume of inbound leads
More efficient use of digital marketing budget
Outcome
Harvey Jones now operates a joined-up digital marketing system that reliably turns interest into qualified leads. The integrated approach enhanced performance without sacrificing brand quality, delivering tangible commercial results in a competitive luxury retail market.