Challenge
Hallmark Hotels needed to significantly increase digital visibility and demand in a competitive hospitality market.
Traffic growth had plateaued, with activity spread across channels but lacking a coordinated, results-driven approach. The objective was clear – increase qualified traffic quickly and ensure investment across channels delivered measurable results.
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Solution
Equator collaborated with Hallmark Hotels to develop and implement an integrated acquisition strategy across paid and organic channels.
The emphasis was on scaling, efficiency, and achieving compounded growth through a unified model.
- Defined a multi-channel growth strategy aligned to commercial goals
- Optimised SEO to capture high-intent leisure and business travel demand
- Built and scaled an affiliate programme to extend reach cost-effectively
- Delivered targeted PPC campaigns to drive immediate demand
- Supported activity with outreach to strengthen authority and visibility
- Continuously optimised channel performance to maximise return
Results
300% year-on-year increase in digital traffic
Strong growth across SEO, affiliates, outreach, and PPC
Improved efficiency and consistency across acquisition channels
Outcome
Hallmark Hotels now operates a scalable, multi-channel acquisition engine that consistently drives traffic growth.
The integrated approach improved visibility, strengthened demand generation, and established a solid foundation for ongoing revenue development in a competitive hospitality market.