Traditional brand, cutting-edge site

Greene King

A new digital home and booking engine for Greene King hotels.

Building on experience

We brought our unrivalled experience in the hotel and travel industry into play for Greene King. Our creative work focused on conveying a rich and reassuring experience to new and returning customers, reflecting the nature of the brand and the character of many of the individual hotels.


While the look and feel of our creative was traditional, improved modern tech was key to how it all worked. We designed a fully integrated experience with Guestline, Greene King Inns operations software partner. Backed by enterprise-level Umbraco CMS, we developed a robust, scaleable and future-proof structure.

Keeping it simple

Demographic insight into Greene King’s actual and potential audience strongly suggested we should keep the online experience clear and simple, so we made booking, offers and seasonal packages easy to use and navigate. With 130 properties to display, finding locations, dates and rates had to be quick and user-friendly.


The merger of the two hotel chains went without a hitch, and our new site performed beautifully from day one.

Making it work

For Greene King we provided a complex mixture of strategy, creativity, engineering and technology - but we made it all look simple, making for an easy, user-friendly experience. Ask us how we could do the same for your brand.