Challenge
Gleneagles is synonymous with five-star hospitality, world-class golf, and a famous spa. However, much of its room booking activity still relied on phone calls, which limited scalability and conversions. The ambition was to create a custom, sophisticated online booking system that matched the brand’s high standards, increased basket value, and encouraged more bookings through digital channels. The deadline was tight – just nine weeks to deliver.
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Solution
Equator collaborated with Gleneagles to create a customised booking engine that embodied the venue’s style while driving commercial performance.
The approach merged extensive hospitality expertise with precise engineering.
- Designed a bespoke booking experience aligned to Gleneagles’ luxury brand
- Built a high-converting booking engine within a nine-week delivery window
- Leveraged deep Opera API integration to connect availability and pricing
- Integrated multiple payment providers to support seamless checkout
- Optimised journeys to encourage upgrades and higher basket values
- Delivered a fully responsive experience to support mobile-first demand
Results
Online room bookings increased by 34%
Average order value increased by 43%
Year-on-year online revenue increased by 92$
Mobile bookings increased by 56%
Mobile average booking value increased by 121%
Mobile revenue increased by 246%
Outcome
Gleneagles now operates a digital booking experience that lives up to its five-star reputation and delivers outstanding commercial outcomes. The change shifted bookings online, increased revenue significantly, and proved that luxury and performance can coexist when experience design and technology are implemented with precision.
