With changing perceptions of traditional field marketing, Gekko recognised the need to shift their brand in order to stay ahead of their competitors and demonstrate the value of their offer – exposing the breadth and depth of their expertise.
Internal workshops revealed Gekko’s unique market position – a focus on building enduring relationships with people, both clients and consumers. The idea of ‘creating rewarding connections’ drove the new identity, with a refreshingly human tone of voice and simple but intelligent visual style implemented across a range of tools to help the business express its ambition.
The new branding has seen high levels of staff engagement and significant new business wins since using refreshed presentation materials. Gekko have also received notably positive comments from existing and past clients.