Challenge
Emaar required a new digital platform that reflected its global reputation for quality, exclusivity, and leadership in luxury property development. The site needed to establish Emaar as the world leader in online luxury property investment, integrate with a restrictive legacy CMS, Tridion, and function seamlessly in both English and Arabic. The delivery deadline was very tight, with only four weeks to finish the design and front-end development.
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Solution
Equator partnered closely with Emaar, working on-site in Dubai to align stakeholders, define objectives, and move at pace. The focus was on delivering a visually exceptional, technically robust platform that met brand expectations without compromising delivery timelines.
- Defined clear project goals through on-site discovery and stakeholder workshops
- Designed a premium digital experience aligned to Emaar’s luxury positioning
- Integrated the new front-end with the legacy Tridion CMS, overcoming platform constraints
- Delivered a fully bilingual experience in English and Arabic, including right-to-left UX considerations
- Ensured visual and typographic consistency across both languages
- Managed rapid iteration and approvals, including multiple design routes for executive sign-off
- Delivered weekly code drops to integrate smoothly with Emaar’s IT estate
Results
Fully designed and built English and Arabic platform delivered in four weeks
Seamless bilingual user experience without compromise on design qualit
Strong alignment between brand ambition and digital executio
Outcome
Emaar now operates a luxury digital platform that strengthens its global leadership in property investment. The programme showed how focused delivery, deep collaboration, and technical discipline can achieve complex, high-impact transformation at pace, even under extreme time constraints. The project led to another four projects for Emaar in the property sector.