Dialling up new branding and website for Economy Mobile

Economy Mobile

We developed an exciting and relevant new brand for Economy Mobile along with a light and fresh website.

Challenge

Historically pay-as-you-go customers had been unfairly charged more for their mobile use, however Economy Mobile wanted to present their customers with a win-win choice. Literally reward their customers’ loyalty by giving them more through credits, but charge them less.

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We identified an opportunity to develop a simple proposition that Economy Mobile could truly own – an opportunity to be a ‘friend of the people’.

More for less

The underpinning communication was born ‘Giving you more for less’ and the brand identity followed. A bold, energetic brand mark, a vivid colour palette and a suite of natural, candid images that perfectly capture the new spirit of Economy Mobile when applied to the new website and customer communications

A new spirit

A bold, energetic brand mark, a vivid colour palette and a suite of natural, candid images that perfectly capture the new spirit of Economy Mobile when applied to the new website and customer communications.