Challenge
Disney Media Plus is Disney’s commercial partnerships division, responsible for demonstrating how global brands can collaborate with Disney’s IP and channels. The team required a digital platform that balanced simplicity and usability with the strength of the Disney brand. The existing experience did not make it easy to present case studies, support sales conversations, or scale content consistently across European markets.
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Solution
Equator collaborated with Disney Media Plus to design and deliver an innovative yet highly functional content platform. Built on Umbraco, the emphasis was on clarity, inspiration, and ease of management for internal teams, while ensuring the experience reflected Disney’s premium brand standards.
- Designed a simple, intuitive UX to showcase curated case studies and partnerships
- Built the platform on Umbraco to enable fast, self-service content management
- Enabled sales teams to manage case studies, imagery, products, and news without developer support
- Balanced functional clarity with brand-led storytelling and visual impact
- Delivered a multi-language implementation to support European market
Results
Highly positive feedback from Disney Media Plus stakeholders
The platform was translated into three additional languages
Consistent, coordinated digital presence across key European market
Outcome
Disney Media Plus now operates a scalable, brand-led content platform that supports commercial storytelling and sales enablement. The solution simplifies showcasing partnership value, aligning teams across regions, and presenting Disney’s commercial propositions with clarity and impact.