Our Challenge
Offering Luxury accommodation in prime locations across the UK and Europe, Clayton Hotels 4* hotels are ideal for business and pleasure.
The Hotel’s portfolio offers hotels with unique personalities, great dining, and a welcoming atmosphere for their visitors. Their hotels offer a home away from home for guests to relax and unwind.
Clayton Hotels required a strategy that was up-to-date and reached an industry-leading standard.
The Action
We implemented an RFM-based email strategy and launched different automation programs in line with the specifications of the client. We also used CRM to segment data and personalise the communications to target our client’s specific audience.
We also had the opportunity to launch the Clayton Hotels loyalty scheme as well, making an excellent overarching CRM strategy.
Personalised Action
Results
By providing a personalised CRM and Email strategy, we were able to transform Clayton Hotels’ strategy, Our expertise in segmentation helped our client truly personalise communications using data they already had but weren’t harnessing.
Conversion rate of 42%
The launch of the loyalty scheme had a conversion rate of 42%, contributing to a new membership base for the client.
3x increase (up to 70%) for emails
The client saw improvements in multiple areas. The largest increase seen was in Open Rates.