Challenge
Following the merger of two major housing organisations, Clarion became Britain’s largest housing association, serving more than 125,000 households. The new group needed more than a visual refresh. It required a clear, connected brand system and a digital portal that could support residents, staff, and stakeholders while working across multiple brands created through the merger. Trust, clarity, and consistency were essential.
Do you have a similar challenge?
Please get in touch to start a conversation about how our expertise can help your business thrive.
Solution
Equator partnered with Clarion to define and deliver a unified brand and digital experience. The work ensured each brand could stand alone while functioning as part of a cohesive group, supported by a clear, accessible digital presence.
- Created entirely new brand identities for the Clarion Group and its constituent brands
- Designed a distinctive visual and verbal system supported by comprehensive brand guidelines
- Applied a connected brand architecture to ensure clarity across services and audiences
- Extended the brand into digital platforms, including a housing association portal
- Rolled the identity out across websites, resident communications, staff communications, and office environments
- Ensured accessibility, inclusivity, and ease of use were central to the digital experience
Results
Clear, consistent experience across Clarion’s group brands
Integrated with Salesforce to provide up to date, personalised and relevant development information for interested buyers.
Improved resident understanding and engagement
Giving buyers more control over their experience, start to finish, from the comfort of their own home.
Improved resident understanding and engagement
An intuitive, interactive solution worthy of these leading house-building brands.
Outcome
Clarion Housing now operates a unified brand and digital portal that supports residents at scale and builds trust following a complex merger. The transformation brought clarity for customers and staff alike, establishing a strong foundation for long-term engagement and social impact across Britain’s largest housing association.
