Challenge
After a tragic fire in 2017, Cameron House on Loch Lomond underwent an extensive restoration to restore the historic Baronial castle and wider resort to its former splendour. As the hotel, golf course, marina, and Cameron Lodges prepared to reopen, the digital estate no longer reflected a world-class destination. The goal was to re-establish Cameron House as one of the UK’s premier resorts through a single, cohesive digital platform, whilst managing PR sensitivities and encouraging long-term growth.
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Solution
Solution
Equator partnered with Cameron House to deliver a 5-star digital transformation, unifying brands, simplifying journeys, and rebuilding demand.
The approach balances clarity, luxury, and commercial performance.
- Consolidated hotel and lodge websites into a unified digital platform.
- Established a customised UX hierarchy to help hotels and lodges maintain their unique identities.
- Crafted user journeys that promote cross-selling rather than pitting brands against each other.
- Integrated two booking systems: ResortSuite for the hotel and Elina for the lodges.
- Provided brochureware content during the hotel’s closure to prepare for its relaunch.
- Developed a performance-focused marketing strategy encompassing SEO, PPC, outreach, and display advertising.
- Employed outreach efforts to address legacy negative press and improve search visibility.
Results
72% growth in organic traffic
27% increase in overall traffic
Conversion rate uplift from 0.33% to 2.9%
Revenue uplift of around 28%
Outcome
Cameron House now operates a unified, luxury digital platform that reflects its five-star reputation and supports sustainable growth. Delivered amidst significant disruption, the transformation restored confidence, increased demand, and provided one of Britain’s most iconic resorts with a powerful new digital presence.
