Challenge
CALA Homes and L&G Homes experienced strong digital demand, but the customer journey halted at enquiry. Reservation and purchase remained mostly offline, causing friction, drop-off, and missed opportunities. The goal was ambitious – go beyond simple brochureware and truly transform how people reserve and buy homes online, without compromising trust or experience in high-value transactions
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Solution
Equator collaborated with CALA to design and deliver a unified, future-ready digital platform that digitises the home-buying process. Built on Umbraco and integrated with Salesforce, the experience reflects the atmosphere of a physical show home – premium, intuitive, and personalised from start to finish.
- Consolidated CALA Homes and L&G Homes onto a single scalable Umbraco platform.
- Redesigned the end-to-end customer journey from discovery through reservation and post-purchase.
- Implemented intelligent search and filtering to showcase developments, plots, and incentives.
- Delivered personalised experiences via secure login for tailored content and communications.
- Integrated Salesforce to link digital journeys with sales and customer management.
- Connected to Rightmove, Zoopla, OneTrust, Trustpilot, and new homes marketplaces
- Designed a flexible architecture to support future innovation in online reservation and purchasing.
Results
Increased engagement and digital conversion across developments
Reduced journey friction and drop-off
Stronger digital participation in the reservation process
Improved customer satisfaction and confidence
Outcome
CALA Homes now operates a class-leading digital home-buying platform that raises the bar for the industry. The integrated solution offers strength, stability, and growth potential, allowing CALA to expand, decrease cancellations, and move confidently towards a fully digital, customer-centric purchase journey.
