Challenge
Beazley, a global leader in specialist insurance, faced the challenge of creating a unified digital presence across multiple regions and product lines.
With operations spanning complex sectors such as cyber, marine, healthcare, and political risk, Beazley needed a website that showcased its global expertise while catering to a diverse audience of brokers, partners, and corporate clients.
Key challenges included:
- Managing compliance, localisation, and governance across regions
- Balancing global brand consistency with specialist depth
- Defining value without direct sales journeys
- Integrating securely with internal systems and meeting strict regulatory standards
The goal: create a scalable, compliant, and content-led website that projects Beazley’s authority and makes its expertise accessible globally.
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Solution
Equator designed and delivered a unified digital ecosystem to strengthen Beazley’s brand and broker engagement.
- Defined the website’s role around credibility, expertise, and engagement
- Built a modular design system to deliver consistent experiences across regions
- Implemented an enterprise CMS for multi-language governance and local control
- Created clear, audience-specific journeys to improve broker and client usability
- Streamlined content workflows to support faster updates and regulatory sign-of
Key Capabilities
Digital Strategy
UX & CX Design
Content & SEO Strategy
DXP implementation
Global governance model
Results
- Unified 20+ product lines and five regional sites into one global, scalable platform
- Improved content governance and brand consistency across all markets
- 23% faster content deployment through modular templates and workflows
- 12% increase in broker engagement and enquiries through optimised journeys