Challenge
When Amor Group last launched its website in 2009, the technology sector looked very different. As a provider of bespoke technology solutions to major organisations across transport, energy, and public services, Amor needed a digital presence that reflected modern best practice and positioned the business as an industry leader. The existing site no longer aligned with the pace, complexity, or ambition of the organisation or the markets it served.
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Solution
Equator partnered with Amor Group to design and deliver a state-of-the-art, industry-leading website that served as both a commercial platform and a thought leadership hub. The programme emphasised clarity, relevance, and engagement for multiple senior audiences.
- Ran a structured discovery and scoping phase to align ambition, design, and functionality
- Delivered stakeholder workshops to capture requirements and success criteria
- Developed audience profiles and mapped end-to-end user journeys
- Designed a unique, content-rich experience showcasing products, services, and sector expertise
- Built interactive content hubs, including blogs, news, case studies, and social feeds
- Enabled thought leadership publishing from senior leaders to reinforce credibility
- Created benchmarks to measure performance across design, build, and testing
Results
26% increase in visit-to-lead enquiries
18% increase in unique visitors
75% increase in page views
80% increase in overall visits
Outcome
Amor Group now operates a modern digital platform that highlights its technological expertise and facilitates lead generation at scale. The rebuild resulted in measurable growth in engagement and enquiries, strengthening Amor’s position as a top-tier technology partner, a foundation that later enabled its acquisition by Lockheed Martin