Challenge
Agria Pet Insurance aimed to modernise its digital experience to drive growth, enhance self-service, and strengthen brand trust.
The project ran in parallel with the rollout of a new policy system, creating complex dependencies for a small internal team.
Key challenges included:
- Managing two transformation programmes concurrently
- Limited internal capacity
- Maintaining operational stability during system migration
- Redefining customer journeys while back-end systems evolved
- Aligning digital design and content structures with new policy logic
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Solution
Equator partnered with Agria to design and build a new CX based on a composable DXP on using Umbraco Cloud, enabling speed, flexibility, and long-term control.
- Created a brand-new digital CX aligned to Agria’s brand and service vision
- Designed a UX and architecture independent of back-end systems
- Built modular integration points for the new policy platform
- Simplified product and content structures for clarity and compliance
- Embedded agile delivery alongside Agria’s internal team to manage risk and velocity
Key Capabilities
Digital Strategy
UX & CX
Engineering
Content & SEO Strategy
Agile delivery & governance
Results
- Delivered a new website in sync with the core system change
- 12% increase in conversion rates at launch
- 14% reduction in service calls through improved self-service
- 21% uplift in digital engagement and quote activity
- Established Umbraco as a scalable platform for future growth