Conversion Rate Optimisation (CRO) Specialist


The thing that makes your role at Equator so importnat is that you are responsible for optimising the experience and driving conversion uplift on our clients’ websites across multiple platforms, instilling a real ‘test and learn’ ethos within the business

The role

Challenge the status quo

An analytical thinker, keen to look beyond the surface, you'll be analysing the data in depth and crucially, extracting the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients. You will work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysis and provide consultancy on strategies to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses. You will be responsible for managing large datasets and reports using platforms like Google Analytics (Universal Analytics and GA4), Adobe Analytics, Google Data Studio/Looker Studio and Optimizely.




Skills & attributes

Is it for you?

  • Prior experience of min. 1 year of optimising marketing campaigns
  • Experience and knowledge of CRO tools (Optimizely essential, Google Optimize), Google Analytics, GA4, Adobe Analytics and visualisation platforms such as Google Data Studio/Looker Studio, Power BI
  • A data-driven and commercial mindset with knowledge of CRO principles to deliver user outcomes
  • Expertise in spotting areas for improvement from both, detailed analytics and previous experience in UX
  • A good understanding of general UX & UI best practices
  • Understanding of web tracking, A/B and MVT testing
  • Broad appreciation of digital and marketing influences (e.g. SEO, PPC, Affiliates, DMs) and their impact on web performance
  • A solid understanding of ecommerce best practice
  • Proven experience optimising user experience and creating CRO roadmaps
  • Strong client communication skills – specifically the ability to communicate amassed data findings, learnings and recommended actions to our clients to ensure that the value and worth of said proposed actions are surfaced and made visible

What's in it for you?


Generous Pension Scheme

We want a secure future for all our team. Join our Pension Scheme and 7% will be matched by us.

Lots of holidays

34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days)

Free Gym Membership

Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice

Flexible working

We have been a champion of flexible working long before the pandemic

Free Private Healthcare

Every team member gets private healthcare, to make sure you get access to the best treatment.

Mental health aware

We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders.

42% off a New Bike

Take part in the Cycle-to-Work scheme and save up to 42% on a new bike.

Enhanced Maternity & Paternity Leave

We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby!

Daily Coffee, Friday Drinks and Mountains of Fruit

Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done!

The Best Social Scene

From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to.

£1000 Referral Bonus

You get a grand every time one of your friends join the team.

Long-term service rewards

The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you.

After you’ve sent in your CV…

Application process

The interview

This is a telephone or Teams call to chat about your experience and what the role looks like. It’s your chance to show us what makes you remarkable.

The task

Take on a small task to let us see your skills in action. Once complete you’ll meet with up to 3 people from your team to discuss the task.

Meet the team

Our culture is precious to us. So senior and externally facing roles involve an additional meeting with members of the board to ensure the candidate is a good fit for the business.

You're in! Now what?

Getting started

The tour

Meet the team, tour the studios and learn how we work. We want you to feel comfortable, and you get to know a few people who can help you out.

The induction

This dedicated induction with our People and Culture team will make sure you’re fully up to speed with your role and how to get things done. At this point, you should feel inspired and confident to get started.

The first 3 months

We’ll help you put together a 3-month programme covering key competencies, support and learning outcomes to make sure you’re fully equipped to thrive.

Get a Buddy

After the induction period, there will still be a lot of new things, so everyone new is paired with a Buddy, who will be your go-to for any questions you have! And then it’s onwards and upwards!

Ongoing support

Our people and culture team conduct regular welfare check-ins to ensure everything is working out the way you’d hoped and ensure you feel supported

Breakfast with the Founders

John, JJ and Garry are keen to have the chance to meet everyone that joins the team. You get breakfast and a chance to ask anything and maybe hear one or two stories from their colourful pasts!

Apply now

If all that sounds right up your street, then wait no longer. Get your details over to us and start the conversation.

Apply for this role