Thomson Al Fresco

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Enhancing the website for Thomson’s ‘glamping’ brand.


Fresh look for Al Fresco

When we started working with Thomson Al Fresco, they had recently undergone a rebranding exercise in which the brand mascot, Alf, was created.

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Bringing the branding online

We worked with the internal teams in Thomson Holidays to develop a new website that lived up to the charming new brand, as well as integrating with their internal platforms, templates and systems.

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Implementing Alf online

The new site delivered a simple and friendly user experience that made finding and choosing a holiday Parc really easy. On top of the basic functionality, we added a few surprising features that brought the special 'Out of the ordinary' charm of the brand to life. One of these was an animated Parc guide hosted by Alf.

If you’d like to talk to us about brand development or site optimisation, we’d love to hear from you