Thomsons Al Fresco
Enhancing the website for Thomson’s ‘glamping’ brand.
Fresh look for Al Fresco
When we started working with Thomson Al Fresco, they had recently undergone a rebranding exercise in which the brand mascot, Alf, was created.
Bringing the branding online
We worked with the internal teams in Thomson Holidays to develop a new website that lived up to the charming new brand, as well as integrating with their internal platforms, templates and systems.
Implementing Alf online
The new site delivered a simple and friendly user experience that made finding and choosing a holiday Parc really easy. On top of the basic functionality, we added a few surprising features that brought the special 'Out of the ordinary' charm of the brand to life. One of these was an animated Parc guide hosted by Alf.