Thomson Al Fresco

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ThomsonAlFresco.com

Enhancing the website for Thomson’s ‘glamping’ brand.

Introduction

Fresh look for Al Fresco

When we started working with Thomson Al Fresco, they had recently undergone a rebranding exercise in which the brand mascot, Alf, was created.

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Connections

Bringing the branding online

We worked with the internal teams in Thomson Holidays to develop a new website that lived up to the charming new brand, as well as integrating with their internal platforms, templates and systems.

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Ideas

Implementing Alf online

The new site delivered a simple and friendly user experience that made finding and choosing a holiday Parc really easy. On top of the basic functionality, we added a few surprising features that brought the special 'Out of the ordinary' charm of the brand to life. One of these was an animated Parc guide hosted by Alf.