Social & Blogger Outreach Strategy

Over 8 years of working together, we have provided SSE with a successful social media and blogger outreach campaigns which have provided valuable insights for the brand's overall strategy.
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An eight year relationship.

Equator has been working with this energy leader for eight years as their lead strategic digital agency. We provide an on-going social media consultancy service including ad-hoc campaigns and competitions.

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Social listening.

SSE understands the importance of social and keeps its ears to the ground through our monthly social listening reports. Using market leading tools, we collate data from online news sources, blogs and social channels to provide real-time insights and intelligence. Our detailed reports have ranged from monitoring competitor activity to insights on customer reaction to brand campaigns and sponsorships.

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Blogger outreach.

Using our extensive blogger database, we have reached out to key influencers to boost the brand’s campaigns and key messaging. Parenting and lifestyle bloggers typically have large audiences, with users often discussing household and family products, concerns and issues. Through our close relationship with high traffic bloggers we have successfully boosted several of SSE’s campaigns and ensure key messages reach targeted demographics.



A collaborative approach.

Through working closely with SSE we have continually provided social media and blogger outreach support so many of their large campaigns including the 2014 Commonwealth Games and Sport Relief. Our ongoing social listing reports provide valuable insights which can be fed into the brand’s overall marketing approach.